Public Relations Assistant

Primary duties and responsibilities: 1. Assists in the planning, organizing, implementing and monitoring of publicity and public relations efforts and activities for Gardenia, NeuBake, Big Smile Bread Station, Bakers Maison and other possible new businesses 2. Responsible for writing and editing articles for print, broadcast and online media 3. Coordinates with concerned parties including agencies, media companies and partner organizations in preparing PR program requirements prior publication/implementation 4. Helps provide in-depth information to partner agencies, media or customers about products and services that can help gain understanding of the brand, product and company 5. Builds and sustains relationship with print, broadcast, online media, social media influencers and other categories of content creators 6. Monitors media releases and published articles that may have an impact on the business of GBPI and its related companies 7. Facilitates internal communication efforts including but not limited to circulation of corporate announcements and newsletter 8. Participates and assists in the conduct of corporate programs and/or brand events. 9. Assists in media and/or brand or corporate interviews where the President is involved 10. Assists in the preparation of reports, speeches and other materials needed by the President 11. Prepares regular reports and submits to line manager based on agreed deadlines (such as but not limited to: project list report, marketing/ PR plan, budget appropriation and management review) 12. Performs any other tasks and duties which may be assigned from time to time upon proper orientation and/or training