Category and Innovation Manager

You’ve picked a great time to join Avon. We’re the company that puts purpose, people and relationships at the heart of everything we do. The company that’s 135 years young and only just getting started. As part of the Natura &Co family, we’re committed to being the best beauty company for the world by generating a positive environmental, economic and social impact for our communities across the globe.

Role Type

Permanent

What you'll be doing:

As the Marketing Category & Innovation Manager, you'll drive the growth and success of our category across multiple channels and platforms. You'll be responsible for creating and executing category strategies, developing innovative product solutions, and ensuring seamless activation across both traditional and digital channels. Your role will involve strategic thinking with a strong focus on innovation, omnichannel marketing, and activating category growth through compelling customer experiences.

Key responsibilities:

Omnichannel Category Strategy Development: Develop and implement strategies that optimize performance across retail, e-commerce, mobile, and in-store experiences. Analyze market trends, consumer behavior, and competitor activities to uncover opportunities and drive growth.

Innovation & Product Development: Lead product innovation initiatives, working with cross-functional teams to develop and launch new products that address consumer needs and enhance the brand experience.

Omnichannel Activation & Execution: Execute integrated marketing plans to launch and promote category products across digital and physical channels, ensuring consistency in messaging and customer experience.

Performance Monitoring & Analytics: Use data and analytics to track performance, optimize campaign effectiveness, and refine strategies. Provide actionable insights from consumer behavior data to improve future strategies.

Cross-Functional Collaboration: Collaborate with sales, digital marketing, e-commerce, and creative teams to execute category strategies and campaigns. Partner with supply chain and operations teams to ensure product availability and seamless execution of go-to-market plans.

What we're looking for:

Experience: 5-10 years of marketing experience, particularly in category management, consumer marketing, and brand management. Proven experience in leading end-to-end marketing campaigns and driving product innovation.

Skills: Strategic thinking, leadership, omnichannel marketing expertise, data-driven decision making, creativity, project management, and strong communication skills.

Competencies: Ability to analyze consumer insights, market trends, and sales data. Expertise in digital marketing techniques and familiarity with marketing automation tools, CRM systems, and analytics platforms.

Attributes: Strong team management and collaboration skills, ability to drive consensus and influence stakeholders, adaptability to shifting market trends, and knowledge of industry-specific trends.

What we offer:

We offer a comprehensive benefits package along with wellness resources and work-life balance support in line with your country practices and Avon purpose aiming to help you live a healthier life, protect you and your dear ones, and ensure you’re at your best.

At Avon, we believe beauty is for everyone and that it’s beautiful to be you. We celebrate our differences, champion self-expression and are committed to inclusion for all. We embrace diversity and individuality to build a culture that represents our communities and enables everyone to bring their best self to work. We also support reasonable adjustments both within our recruitment process and job design when required to empower you to work in a way that works for you.

Ready to be a part of it? Join us.

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