Campaigns Officer
Tap Growth ai
Date: 2 weeks ago
City: Taguig
Contract type: Full time
We're Hiring: Campaigns Officer!
The Campaigns Officer is responsible for designing, management, and executing various campaigns to meet the business goals of a specific product within the bank. The position is expected to take end-to-end ownership, from program review, success metric identification, leads extraction, leads optimization, leads distribution to channels, campaign monitoring and post campaign analysis that have a direct impact on the bank's bottom line.
Location: Taguig, Philippines
Work Mode: Work From Office
Role: Campaigns Officer
What You'll Do
The Campaigns Officer is responsible for designing, management, and executing various campaigns to meet the business goals of a specific product within the bank. The position is expected to take end-to-end ownership, from program review, success metric identification, leads extraction, leads optimization, leads distribution to channels, campaign monitoring and post campaign analysis that have a direct impact on the bank's bottom line.
Location: Taguig, Philippines
Work Mode: Work From Office
Role: Campaigns Officer
What You'll Do
- Work closely with Products and Marketing teams and support base generation for the different promos / campaigns of the bank
- Create an overall marketing and non-marketing calendar to monitor schedule and ensure timely sendouts.
- Reports to the Head of Campaigns and Digital Analytics and supports the rest of the DSA Team members in meeting the departmental KPIs and objectives.
- Do campaign base sizing with waterfall of base drop-offs prior launch of each promo/campaign.
- Do analysis on campaign performance and metrics during the actual campaign to be reported to the stakeholders.
- Generate a post-campaign report and analysis to apply learnings in the next campaigns.
- Support end-to-end process on promo fulfillments - from eligible base generation to crediting of incentives or sending the base to the end user.
- Support to investigate promo-related complaints. Performs other related functions that may be assigned from time to time
- Bachelor's degree in Business Management, Management/Industrial Engineering, Applied Mathematics, Statistics, Industrial Design, or any related field.
- At least 1 year working experience in a bank/financial institution.
- Knowledge of bank and financial products and services.
- Strong communication skills
- Data driven
- Creative and out-of-the-box thinker
- Proficient in using MS Office particularly MS Excel
- Writing simple to complex queries using SQL is an advantage.
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