National Sales Manager - General Trade

The National Sales Manager for Regional Distributors is responsible for setting and implementing the strategy and direction for Abbott’s Regional Distributors nationally. The incumbent has to be able to build a mutually beneficial business partnership between Abbott and the Regional Distributors in each Geography.

Direct Reports: 6

• 3 Regional Key Account Managers
• 3 Regional Distributor Managers
  
  

Key Areas Of Accountability

1. Volume

Targets: Deliver distributor sales targets. Monitor progress and develop plans to address variance

Forecast: Participate in the trade sales demand forecast

2. Distribution

• Responsible for the achievement of distributor Reach and Frequency objectives
• Responsible for the achievement of distributor Call Effectivity objectives
• Responsible for the achievement of Retail Performance Standards for distributor accounts
  
  

3. Merchandising

• Responsible for the execution of Merchandising guidelines amongst the distributor accounts
• Responsible for the management of distributor Merchandising Funds
  
  

4. Promotions

• Responsible for the development, execution and evaluation of distributor in-store promotions
• Responsible for the management of distributor Trade Promotion Funds
  
  

5. Category Management

Drive CatMan Process with distributor customers

Knowledge & Experience

• With experience working as Key Account Manager and/or Regional Distributor Manager for at least 5 years
• Currently doing a Distributor NSM Role is preferred
• Should have strong analytical skills, innovative and organized
• Presentation and Negotiation Skills, Project Management, Business Analysis
• Bachelor's degree, any Business and Marketing Course