Brand Manager

Be part of our Talent Community!

The job scope of a Brand Managerat Nestle involves managing and developing the brand to ensure its growth, profitability, and market share, building strong brands which will delight consumers. This role requires a combination of strategic thinking, marketing expertise, and strong leadership skills.

Some specific responsibilities of a Brand Manager may include:

• Brand strategy development: Developing and implementing a comprehensive brand strategy, including defining the brand positioning, target audience, and key messaging. This involves conducting market research, analyzing consumer insights, and identifying opportunities for brand growth.
• Product development and innovation: Collaborating with cross-functional teams to develop new product offerings and innovations that align with the brand strategy. This may involve conducting market analysis, identifying consumer trends, and working closely with R&D and production teams to bring new products to market.
• Marketing campaigns and promotions: Planning and executing marketing campaigns and promotions to drive brand awareness, engagement, and sales. This includes developing creative briefs, working with advertising agencies, managing media planning and buying, and monitoring campaign performance.
• Brand communication and messaging: Ensuring consistent and compelling brand messaging across all communication channels, including advertising, packaging, digital platforms, and social media. This involves developing brand guidelines, reviewing and approving marketing materials, and monitoring brand consistency.
• Market analysis and competitive intelligence: Monitoring market trends, competitor activities, and consumer behavior to identify opportunities and threats to the brand. This includes conducting regular market analysis, tracking brand performance metrics, and making data-driven recommendations to optimize brand performance.
• Budget management: Managing the brand's marketing budget effectively, ensuring optimal allocation of resources to achieve marketing objectives and maximize return on investment.
• Cross-functional collaboration: Collaborating with various internal teams, including sales, supply chain, and finance, to ensure alignment and successful execution of brand strategies. This involves working closely with these teams to develop sales forecasts, manage product distribution, and monitor financial performance.
• Brand performance tracking and reporting: Monitoring and analyzing key performance indicators (KPIs) to evaluate the effectiveness of brand strategies and initiatives. This includes tracking sales performance, market share, brand equity, and consumer feedback, and providing regular reports and insights to management.
• Overall, the job scope of a Brand Manager at Nestle is to drive the growth and success of the brand through strategic planning, innovative marketing campaigns, and effective brand management.
  
  

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.