Shopper Activation Manager

No Relocation Assistance Offered

Job Number #166978 - Taguig, National Capital Region (NCR), Philippines

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

The Experience

The Shopper Activation Manager is responsible for monitoring and execution of 5Ps In-store, activation of trade activities, manpower deployment for direct trade stores, merchandiser training for indirect trade merchandisers and production of display and print materials in store.

Merchandising

• Ensure flawless execution of 5Ps in-store by consistently aligning with Customer Development Team and agencies on strategies and directions
• Train the manpower assigned per store
• Maintain headcount in relevant stores based on merchandiser call value system and budget
• Provide accurate and timely reports to the commercial team and branch updates to the field team
  
  

Trade Activations

• Promote CP brand equity and ensure distribution of must carry skus
• Conceptualization of booth designs and concepts for trade activations inclusive of local subjects, conventions, BPO-selling, etc and incorporating major IMCs in the activities
• Timely evaluation of all conventions and other trade activities, to be shared with all stakeholders (including analysis of product distribution during conventions) – 1 month after the event
  
  

Display and Print Materials

• Maintain competitiveness in the store by ensuring irresistibility of displays
• Procurement of POPs based on CDT requirements according to POP strategy and budget aligned with the Retail Marketing Group
• Deployment of POPs based on allocation provided by CDT
• Track POPs from supplier delivery to deployment in-store and share this with CDT Field and RMG
• Monitor POP inventory on-hand (CP warehouse, Distributor warehouse, third party agency warehouse)
  
  

Customer Engagement

• Connect with customers and shoppers and understand the market dynamics through fieldwork
• Seek opportunities and address gaps by working with the different teams: CDT, manpower agencies, suppliers (fieldwork, cycle meetings, GTM meetings, business reviews)
• Explore other suppliers/agencies to improve effectiveness and cost efficiency
  
  

Sales for Direct Trade Drugstores & Convenience Stores

• Monitor inventory in Direct Trade drugstores and convenience stores
• Submit suggested orders for Mercury Drug and Convenience Stores provided by the field team
• Follow up and create initial orders of new products and promo packs
• Alignment with account leads on opportunities in-store
  
  

What You’ll Need...

• Bachelor’s Degree in any Business Course or related course
• Minimum 7 years work experience in Customer Development field sales
• Experience handling both direct and indirect trade accounts is required
• Solid commercial understanding and expertise in-store coming from field sales stint, to be able to interface well with Customer Development Team
• Consistent track record of strong performance and flawless in-store execution
• Strong drive to achieve results
  
  

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"We are Hiring!!"

https://jobs.colgate.com/

Our Commitment to Diversity, Equity & Inclusion

Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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