Senior Marketing Officer - Utilities and Agriculture/40-50k/Pasig

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or any related field.
• At least three (3) to five (5) years’ work experience as Marketing Officer or similar role
  
  

Knowledge, Skills, Abilities

• Deep understanding of the utilities (energy, water, gas) and agriculture sectors, including
  
  

challenges and trends.

• Familiarity with the regulatory environment in both sectors and how it impacts product
  
  

development.

• Strong product management experience, including product lifecycle management, market
  
  

analysis, and customer-focused development.

• Ability to define product roadmaps, prioritize features, and manage timelines.
• Proficiency in Agile or other product development methodologies.
• Strong communication and collaboration skills to work effectively across diverse teams
  
  

(technical, operational, regulatory, marketing).

• Ability to engage with external stakeholders like suppliers, regulatory authorities, and industry
  
  

groups.

• Strong analytical and problem-solving abilities to identify opportunities and challenges in both
  
  

industries.

• Creative thinking to design innovative products that meet the evolving needs of both utilities
  
  

and agricultural customers.

• Ability to understand customer needs (e.g., farmers, energy providers, utilities) and translate
  
  

them into product requirements.

• Basic technical knowledge of utilities infrastructure (such as smart grid systems, energy storage
  
  

solutions, etc.) and agricultural technology (such as drones, sensors, automated systems).

• Knowledge of relevant standards, certifications, and sustainability practices.
  
  

Duties & Responsibilities

• Define and execute a clear product strategy for both utilities and agriculture products, ensuring
  
  

alignment with company goals and market demands.

• Develop and maintain product roadmaps, ensuring timely delivery and evolution of product
  
  

offerings.

• Understand industry trends and customer needs to identify opportunities for new product
  
  

development or improvements in existing products.

• Conduct research on trends in the utilities and agriculture industries, including emerging
  
  

technologies, regulations, sustainability initiatives, and market shifts.

• Perform competitor analysis to assess market positioning and identify opportunities for
  
  

differentiation or improvement.

• Collaborate with various teams including R&D, engineering, design, sales, and operations to
  
  

ensure product development is aligned with both technical capabilities and customer

requirements.

• Work with external stakeholders, such as suppliers, regulatory bodies, and electrical/agricultural
  
  

cooperatives, to drive product development and market access.

• Oversee the entire product lifecycle from ideation to launch, growth, and eventual phase-out or
  
  

update.

• Track product performance through metrics such as market share, customer satisfaction, and
  
  

profitability.

• Continuously assess customer feedback and industry trends to iterate and improve product
  
  

offerings.

• Develop pricing strategies based on market demand, competition, and production costs while
  
  

ensuring product profitability.

• Work closely with finance teams to forecast product demand and manage profitability.
• Explore opportunities for bundling products or offering service packages to enhance customer
  
  

value and drive growth.

• Educate internal stakeholders (sales, marketing, support teams) about the utility and agricultural
  
  

products to ensure they can effectively promote and support them.

• Provide product training to customers, ensuring they understand how to use the products
  
  

effectively.

• Partner with sales and customer support teams to understand customer pain points and
  
  

continuously improve the product.

• Engage with both B2B (e.g., farming operations, utility companies) and B2C customers to gather
  
  

insights into product needs and preferences.

• Ensure that products comply with national and regional regulatory standards related to utilities
  
  

(such as energy or water consumption) and agriculture (such as pesticide use, crop protection,

etc.).

Salary Range: Php40,000.00 - Php50,000.00 per month

Work Schedule: 8 hours shift (Day Shift)

Work Location: Pasig City