Salesforce Marketing Cloud Functional Analyst

Line of Service
Advisory

Industry/Sector
Not Applicable

Specialism
Salesforce

Management Level
Senior Associate

Job Description & Summary
At PwC, our people in business application consulting specialise in consulting services for a variety of business applications, helping clients optimise operational efficiency. These individuals analyse client needs, implement software solutions, and provide training and support for seamless integration and utilisation of business applications, enabling clients to achieve their strategic objectives.

As a Salesforce consulting generalist at PwC, you will possess a broad range of consulting skills and experience across various Salesforce applications. You will provide consulting services to clients, analysing their needs, implementing software solutions, and offering training and support for effective utilisation of Salesforce applications. Your versatile knowledge will allow you to assist clients in optimising operational efficiency and achieving their strategic objectives.


Focused on relationships, you are building meaningful client connections and learning how to manage and inspire others. Navigating increasingly complex situations, you are growing your personal brand, deepening technical expertise and awareness of your strengths. You are expected to anticipate the needs of your teams and clients, and to deliver quality. Embracing increased ambiguity, you are comfortable when the path forward isn’t clear, you ask questions, and you use these moments as opportunities to grow.

About the Role

• Experience with Marketing Cloud configurations and various studios such as content builder, data extensions, dynamic content, email studio and journey builder, mobile studio, personalization, and customer data platform, advertising studio.
• Perform analysis and provide implementation recommendations based on business requirements.
• Provide guidance/coaching/training for functional users on system configuration, functionality and enhancements as released by Marketing Cloud.
• Work with functional users to analyze business requirements and provide recommendations for enhanced Marketing Cloud functionality.
• Perform Marketing Cloud administration activities to support the day-to-day operations of the system.
• Elicit high-level business requirements and creating detailed functional specs as well as other documentation like requirement traceability matrixes, work-flow diagrams and use-cases
• Lead team and client meetings and to clearly articulate the solution being developed with all the stakeholders along with ability to walk stakeholders through marketing solutions
• Serve as the bridge between PM, QA, development and client teams
• Participate in the creation and execution of test plans, strategies, and communications (e.g. requirement traceability, test scripts, test data requirements, defect management)
• Design and create training materials (e.g. job aids, reference guides, training manuals)
• Oversee the management of project documentation
  
  

• 3+ years of experience as a marketing cloud administrator or marketing Cloud Functional Analyst
• Minimum 3 years of experience gathering and documenting requirements.
• Strong background in agile SCRUM agile practices and associated tools (Jira, Confluence, Slack, etc.)
• Certified in Marketing Cloud Administrator or Consultant/Salesforce Accredited Professional Certification on Personalization Builder/ Salesforce Accredited Professional Certification on CDP is preferred
• Experience with any marketing automations tools/platforms, marketing solutions.
• Experience in a consulting environment with demonstrated track record of continuing responsibilities, creativity and innovation.
• Experience working with agile methodology.
• General understanding of key digital marketing trends specially in Financial Services domain.
• Can work in a hybrid setup, office is based in Makati City.
• (1) additional full-time position available.
  
  

Education (if blank, degree and/or field of study not specified)
Degrees/Field of Study required:

Degrees/Field of Study preferred: Bachelor Degree

Certifications (if blank, certifications not specified)

Required Skills
Functional Analysis, IT Business Analysis, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement, Salesforce Marketing Cloud Email Studio, Salesforce Marketing Cloud Engagement, Salesforce Marketing Cloud Personalization

Optional Skills
Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Application Software, Business Model Development, Business Process Modeling, Business Systems, Communication, Creativity, Developing Training Materials, Embracing Change, Emerging Technologies, Emotional Regulation, Empathy, Enterprise Integration, Enterprise Software, Implementation Research, Implementation Support, Implementing Technology, Inclusion, Innovative Design, Intellectual Curiosity, IT Infrastructure, Learning Agility {+ 18 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Available for Work Visa Sponsorship?

Government Clearance Required?

Job Posting End Date