Media Relations Specialist
Shopee
Date: 2 weeks ago
City: Manila
Contract type: Full time
Job Description
Media Engagement
Media Engagement
- Cultivate and maintain strong relationships with media across business, tech, lifestyle, and general news beats, as well as with editors and producers at various levels.
- Support the creation and implementation of strategic campaigns and Shopee’s corporate initiatives by crafting and executing tailored media engagement strategies for each plan and campaign, effectively reinforcing the brand narrative.
- Assist in preparing press materials, including drafting initial versions of press releases, Q&As, media pitches, and event write-ups, in close collaboration with senior team members.
- Coordinate media interviews, briefings, and press events to ensure all logistics and stakeholder needs are met.
- Track and analyze media coverage, identify key trends, and compile regular reports with relevant insights for internal teams.
- Provide support in managing media queries and issues management under the guidance of senior communications leads, ensuring prompt, accurate, and aligned responses.
- Collaborate closely with internal teams, including risk, marketing, and regional counterparts, to ensure consistency in messaging and identify potential media opportunities.
- Bachelor’s degree in Communications, Journalism, Public Relations, or a related field.
- Approximately 8 years of relevant experience in media relations, agency or in-house; experience in e-commerce, tech, or consumer brands is a plus.
- Extensive media network with demonstrated ability to maintain strong working relationships across sectors.
- Strong writing and editing skills; adept at tailoring messages to different audiences and platforms.
- Comfortable working in a fast-paced environment with multiple priorities and stakeholders.
- Strategic yet hands-on, with a collaborative approach and attention to detail.
- Bilingual fluency in English and Filipino.
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