Media Planner

The Media Planner (Digital) is responsible for facilitating media planning and strategy while maintaining excellent client and supplier relationships.

The role stays up-to-date with the latest industry trends, technologies, and best practices and is able to identify new opportunities and strategies for improving overall performance as well as growth.

DUTIES AND RESPONSIBILITIES:

1.) Campaign Briefing

• Translating client objectives into actionable media strategies that align with the overall marketing plan.
• Collaborating with clients, ad ops or internal stakeholders to understand campaign goals, target audience, budget, and timeline.

2.) Media Planning and Strategy

• Developing media plans that outline the recommended media channels, flight dates, budget allocation
• Evaluating various digital media channels and platforms to determine the most suitable options for reaching the target audience and achieving campaign objectives.
• Optimizing media budgets to ensure efficient and effective use of resources.
• Providing guidance on media-specific requirements, formats, and recommendations for optimizing creative assets.
• Confidently present media strategy and measurement plans to clients and internal stakeholders.

3.) Data Analysis & Reporting

• Collaboration with ad ops team in crafting actionable insights in report creation resulting in timely optimizations to maximization of campaign performance.
• Providing insights and recommendations on performance to identify effectiveness of the campaign and identifying opportunities for future optimization.
• Confidently present data and optimization strategies to clients and internal stakeholders if and when required.

4.) Project Management & Relationship Building

• Working closely with internal teams, clients and other stakeholders to ensure smooth campaign execution and deliverables.
• Maintaining open communication channels, addressing client concerns, and providing strategic guidance throughout the campaign lifecycle.

5.) Ad Technology Management

• Regularly contribute to media best practices, new executions and campaign processes.
• Staying abreast of industry trends, emerging technologies, and new media opportunities.
• Continuously learning and evaluating innovative media approaches to enhance campaign strategies and differentiate clients from competitors.

KEY COMPETENCIES AND SKILLS:

• Has Expertise in working with paid media tools such as Google Ads, META Business Tools, TikTok Ads, etc.
• Has strong analytical skills and can execute through a data-driven approach to problem-solving.
• Has Familiarity in using other ad ops and data visualization tools such as Google Analytics, Google Tag Manager, Tableau, Looker Studio, etc.
• Is Excellent with client facing, project management & presentation skills to clients and internal stakeholders.
• Has the ability to work remotely and maintain a high level of productivity.
• Is able to demonstrate success in managing large clients/big budget campaigns.
• Is Excellent with project management and time management skills with the ability to prioritize and meet deadlines.
• Has Effective negotiation skills and resource management.
• Has Planning and organizational skills, including the ability to manage multiple projects and tasks simultaneously.
• Has Excellent communication skills with experience in presenting thoughts, ideas, and data

REQUIRED QUALIFICATIONS:

• Bachelor’s degree in Communications, Advertising, Marketing, Business, Statistics, Economics or any related field is preferred but not a must.
• At least 1 year of experience in planning / buying or related fields or a proven track record in a similar position, working with a team in a similar or adjacent industry.
• Experience working with paid media tools such as Google Ads, META Business Tools, TikTok Ads, etc.
• Eager to learn, adaptable, and have a strong interest in the advertising/media industry.
• Eloquent and fluent in English in both speaking and in writing.

*While NuWorks is working remotely, there will be days that the Account Manager will be required to join face-to-face meetings in the office for meetings, presentation alignments, trainings and join F2F client presentations.

*Only shortlisted candidates will be contacted.