Marketing Specialist

Job Description

MARKETING SPECIALIST

OVERALL OBJECTIVE

Responsible for planning, development and implementation of marketing strategies to generate higher levels of company business

SALES ATTAINMENT/SALES GROWTH

• Develops marketing plans in order to achieve agreed sales and area development targets and ensures their implementation among all concerned.
• Monitors sales performance of the products, undertakes regular analysis of performance against targets, and recommends appropriate measures to the BUM to ensure consistent high level of productivity.
• Provides the Logistics Department the necessary sales forecast together with the SM in order to ensure availability of stocks & other collaterals to ensure adequate inventory.
• Conducts regular product trainings to Technical Sales Specialists (TSS’) & Key Account Mangers (KAM’s)to ensure proper product knowledge thereby generating sales.
• Gather competitive intelligence & monitor competitive activities and formulate countermeasures.
• Collaborate with the Procurement group to process orders under Ariba
  
  

MARKET SHARE/EVOLUTION INDEX (CEESA)

• Formulates plans, strategies and tactics to meet market share/evolution index targets & CAGR
• Develops and ensures effective implementation of sales promotions/marketing programs to achieve desired market share, including conceptualization and development of peripherals (brochures and flyers), technical mailings, give-aways, promotional materials, greeting cards and gimmicks to generate wider client base and increased market share.
• Conceptualizes and recommends appropriate campaign themes for the organization’s intermediate and long-term promotional activities.
  
  

NEW PRODUCTS

• Recommends and evaluates, together with the BUM, products for introduction and how to position these products to generate the expected sales contribution.
• Lead the development and execution of appropriate marketing plans and product launch to gain target share of the market.
  
  

PROFITABILITY

• Prepares and secures approval of the expense budget (PPE) in support of the BU’s operations and activities.
• Monitors expenses to ensure absence of negative budget variances related to operating expenses.
  
  

Qualifications/Hierarchy

• Educational Degree DVM preferred or animal health related degree. Will consider marketing degree especially with background in animal health marketing work
• Experience minimum of 2 years experience in doing animal health marketing related work; experience in poultry vaccines will be an advantage
• The Marketing Specialist will report directly to the Business Unit Manager (BUM)
  
  

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status

Regular

Relocation

VISA Sponsorship

Travel Requirements

Flexible Work Arrangements

Hybrid

Shift

Valid Driving License

Hazardous Material(s)

Job Posting End Date

11/27/2024

• A job posting is effective until 11 59 59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
  
  

Requisition ID R296900