Marketing Associate

The Marketing Specialist supports the Marketing Manager in implementing and executing brand and marketing strategies for the business unit. He/she ensures all marketing tasks are processed and done efficiently, while delivering the expected results. The Marketing Associate will assist in driving the overall brand experience, ensuring that all facets of the brand – from store experience to communications, are aligned with the business unit directives.

CORE QUALIFICATIONS:

• Graduate of a 4-year course, preferably in business, retail management, marketing, or other relevant fields.
• With at least 1 year of work experience in a related industry, such as luxury retail, optical, fashion, or other sectors of comparable size, complexity, and significance. Fresh graduates can be considered.
• With a proven track record of leading teams and/or projects, achieving measurable brand and marketing results.
• Well-versed in brand and marketing management – and all its sub-facets.
• Strong problem solving and critical thinking skills.
• Above-average communication skills – both written and oral – across all levels of the organization.

JOB RESPONSIBILITIES:

• Support in Strategy Development and Execution: Assist the Brand Manager in developing and executing brand and marketing strategies, including go-to-market (GTM) campaigns across digital, offline, and experiential channels.
• Marketing Activities Coordination: Coordinate day-to-day marketing activities, including campaign timelines, deliverables, and communication with internal and external stakeholders.
• Content Creation and Management: Assist in creating, curating, and managing content for various marketing channels, including social media, website, email, and in-store promotions.
• Market Research and Analysis: Conduct market research and competitor analysis to gather insights and trends that inform marketing strategies and product positioning.
• Campaign Performance Tracking: Track and report on marketing campaign performance metrics (KPIs), including ROI, engagement, and conversion rates.
• Community Engagement and Public Relations Support: Assist in the development and execution of community engagement activities, partnerships, events, and public relations efforts to enhance brand visibility and reputation.
• Cross-Functional Collaboration: Collaborate with cross-functional teams to support customer experience strategies and visual merchandising efforts that align with brand standards and marketing objectives.
• Administrative and Operational Support: Provide administrative and operational support, including coordinating meetings, managing marketing materials, and maintaining marketing databases.
• Flexibility and Adaptability: Flexibility to take on additional tasks or special projects as needed to support business objectives.