INTEGRATED MARKETING COMMUNICATIONS OFFICER
Bank of the Philippine Islands (BPI)
Date: 2 weeks ago
City: Manila
Contract type: Full time
The Integrated Marketing Communications Officer leads and contributes to the implementation of Institutional/BPI Marketing-led campaigns and Segment/Product/Channel thematic, activation, and promo campaigns delivered in identified points of presence, whether online or offline, consistent & conforming to standards (i.e. architecture, tonality, personality, formats/layouts) in a highly digitized world.
Responsibilities
Responsibilities
- Support the Integrated Marketing Communications Head and/or Senior Integrated Marketing Communications Officer in the execution of integrated marketing communications campaign requirements Brand and Segment/Product/Channel (SPC); Ensure adherence to the established brand guidelines, tone-of-voice, and enterprise brand strategy.
- Review and align SPC communication strategies with Integrated Marketing Communications Head and/or Senior Integrated Marketing Communications Officer/Squad Lead; collaborate with stakeholders in the creative development process set on all SPC communications campaigns.
- Manage the day-to-day relationships with Creative Agencies, SPCs, and other internal stakeholders.
- Ensure that budgets and timelines for projects handled are adhered to.
- Ensure all Project Value Realization Reports (PVRR) for IMC-led campaigns are monitored and completed.
- Perform other duties as maybe assigned by the Head of Integrated Marketing Communications and/or immediate supervisor.
- Bachelor's Degree in Communications, Marketing, Management, or related field.
- Minimum of 5 years of relevant experience.
- Proficiency in Project Management, Communications Marketing and Strategy, and Branding.
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