MID-MARKET ACQUISITION HEAD
Bank of the Philippine Islands (BPI)
Date: 1 week ago
City: Manila
Contract type: Full time
- Accountable for supporting the Mid-Market Segment Head in developing acquisition strategies and plans to increase market penetration via new-to-bank or new-to- Mid-Market clients amongst the other segments. More specifically, size market opportunities, leverage on deep understanding of industry trends, customer insights & evolution, market behavior and manage client attrition.
- Responsible in the development of marketing strategies after conducting a thorough analysis of the marketing environment and preparation of specific marketing programs that will ensure the successful implementation of agreed strategies.
- Responsible in the coordination with product and channel groups to ensure that program designs/concepts are aligned with the overall segment strategy.
- Prepares the Marketing Program Proposal (MPP) to ensure that all cost components for various activities are captured and thereafter monitors spending to guarantee that expenditures are within agreed budgets.
- Responsible in communicating the vision/objective of segment-initiated programs to ensure its timely, effective, and efficient implementation through the execution channels.
- Monitors closely the results of marketing programs to ensure that there is timely and accurate feedback on what is and what is not effective; consequently, prepares post project evaluation reports to make sure that there is sufficient documentation on every marketing activity.
- Responsible in the preparation of financial analysis in order to monitor profitability targets as well as budget setting purposes.
- Analyses consumer, industry and competitive data in order to keep aware of the emerging trends, business opportunities and threats affecting the brand.
- Performs other duties that may be assigned.
- Bachelor’s degree graduate in Business Management/ Economics/ Marketing or related courses or MBA graduate.
- At least 3-5 years in retail banking or any industry dealing with known customers, including the management of thereof. Ideally from industries such as financial products/services, retail, or fast-moving consumer goods, preferably in the areas of traditional/digital marketing, sales, branch banking or business development
- At least 1 year bank experience.
- Tech literate. Exposure to Analytics, Market Research, Customer Relationship Management (CRM) and loyalty
- Highly proficient in using digital platforms, channels, and gadgets.
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Data Analyst
ING Hubs Philippines,
Manila
2 days ago
As a Data Analyst in the Lending Tribe, you will find your home base in the Data Analyst Center of Expertise. From there, you will serve a squad in one of the dedicated product areas or expertise centers, addressing their data analysis needs.Data Analysts are responsible for importing, analyzing, and evaluating large quantities of data in relational databases and unstructured...
Assistant Accountant
Yempo,
Manila
1 week ago
We have an exciting opportunity for an Assistant Accountant to work dayshifts. Work from home or office based—you choose!When you join Yempo, you’ll receive the following fantastic benefits:Highly competitive salary – paid weekly!HMO enrollment on commencementAdditional HMO dependents added each year of service20 vacation days per year; 7 sick daysAnnual performance bonuses and incentivesAnnual salary reviews and increasesFree cooked rice,...
Virtual Assistant
PSC Biotech Corporation,
Manila
1 week ago
PSC Biotech provides the life sciences with essential services to ensure that health care products are developed, manufactured, and distributed to the highest standards, in compliance with all applicable regulatory requirements.Our goal is to skyrocket our clients’ success, and you can be a part of our team’s achievements. Employing a global team of skilled professionals and experts that span across...
