Influence Strategist

About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

About Ogilvy

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.

About The Role

The Influence Strategist has an advanced understanding of current Influencer Relationship Management skills with which to lead and grow the scope and associated revenue in the short-term.

What You’ll Do

Internal and External Client Management

• Support Client PR Plans with strategic IR plans designed to drive WOM/ shareable content
• Oversee the development and implementation of all influencer campaigns from ideation to execution
• Serve as a liaison between our brand ambassadors/influencers and the marketing team
• Identify and pitch for new business IR opportunities
• Capability to directly interface with internal and external clients on IR requirements
• Set up and track Key Performance Indicators (KPIs) to measure the campaign’s success
• Generate and present reports on campaign performance
• Work with Consumer PR Business Director and Data Team to develop a unified IR Measurement System across the agency
• Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns
  

IR Management, Leadership and People Management

• Contribute to a smooth working relationship between IRM team and PR accounts and creative team
• Mentor and develop IR team members; groom future IR team leaders
• Monitor and track IR revenue across teams
• Face work with a proactive, positive and energetic working attitude
• Be present and encourage team participation at Agency and PR activities
• Imbibe the organizational culture and values.
  
  

KOL and Content Creator Partner Management

• Work closely with IRM team to manage existing engagements, facilitate payments on time, manage KOL issues
• Cultivate professional partnerships with existing contacts as well as develop new contacts with KOLS
• Research market data and trends to establish best practices related to influencer campaigns
• Keep up-to-date with the latest trends on social media and in the influencer community to provide recommendations for future campaigns
  
  

Creative Leadership

• Passionate about good ideas, nurtures the ideas of others
• Demonstrate enthusiasm for the IR industry in general and brings curiosity and creativity to daily work
  
  

What You’ll Need

• At least 2-3 years’ experience in IRM management
• Understanding of current PH influencer landscape to develop Influencer Strategy to support PR Campaigns that target audiences at different socioeconomic levels, age groups/generations, and passion points
• Good grasp of Affiliate Marketing
• Proficiency in analytics tools such as Google Analytics, Meltwater and Affable to name a few
• In-depth understanding of current and emerging social media platforms and trends
• At least 2-3 years’ experience in managing a team
  
  

How We’ll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at [email protected]. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.