Director of Marketing

Role Overview

We are seeking a Director of Marketing (Remote/WFH) to lead and execute all marketing efforts for a multi-location fitness brand. This role oversees brand strategy, content creation, communications, and campaigns, ensuring every touchpoint reflects the brands values, energy, and community-first approach. From social media and email campaigns to events and partnerships, the Director of Marketing drives visibility, engagement, and growth while maintaining a cohesive look, feel, and voice across all locations.

Key Responsibilities

Brand & Creative Direction

• Own and evolve brand values, voice, and visual identity across all platforms
• Ensure consistency in look, feel, and messaging across locations, digital channels, and in-studio materials
• Lead creative direction for campaigns, promotions, and seasonal initiatives
  
  
  

Social Media & Content

• Manage social media accounts across multiple locations
• Develop, create, and publish engaging content (reels, posts, stories, graphics, captions)
• Plan and execute content calendars aligned with business goals, launches, and events
• Monitor performance and optimize content based on engagement and growth metrics
  
  
  

Email, Text & Marketing Automations

• Build and manage email marketing campaigns including newsletters, promotions, and announcements
• Own automated marketing flows including emails, texts, and task-based communications
• Segment audiences and personalize messaging to drive retention, conversion, and reactivation
  
  
  

Campaigns & Promotions

• Plan and execute all marketing campaigns for memberships, events, and special offers
• Collaborate with leadership on strategy for new launches and growth initiatives
• Track and evaluate campaign performance to inform future strategy
  
  
  

Events & Partnerships

• Lead marketing for in-studio events, community activations, and special programs
• Develop and manage partnerships with local brands, instructors, and community organizations
• Promote events and partnerships across all marketing channels to maximize attendance and impact
  
  
  

Cross-Functional Collaboration

• Work closely with managers, instructors, and operations to align marketing with business needs
• Support instructors with content guidance, brand standards, and promotional tools
• Serve as the primary point person for all marketing-related initiatives
  
  
  

What Success Looks Like

• Strong, consistent brand presence across all locations
• Engaging, on-brand content reflecting energy, community, and passion
• Effective email and text campaigns driving attendance, retention, and revenue
• Well-executed events and partnerships that strengthen community connection
  
  
  

Skills & Qualities

• Strong creative and strategic marketing skills
• Deep understanding of social media, content creation, and digital marketing tools
• Experience with email marketing, automations, and customer communication platforms
• Highly organized, proactive, and able to manage multiple priorities independently
• Passion for fitness, community, and building meaningful brand experiences
• Strong design skills and eye for layout, typography, and visual storytelling
• Ability to create on-brand graphics and assets across digital and physical channels