Digital Marketing Execution Manager

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

Manages leads generation in collaboration with analytics team from data analysis, review of data modeling to be able to identify target customer segments or cohorts

Co-design digital strategies or campaigns with the other stakeholders from Brand Management & Marketing teams leveraging digital marketing platforms

Execute digital marketing strategies & campaigns in various online platforms or channels including Clevertap, Salesforce, IVES and other systems deployed by PEDG, ISG or NTG that is meant to be operationalized by Broadband Business

Analyzes results & effectiveness of campaigns in collaboration with analytics team to deliver actionable insights & recommendations to deliver performance

Monitor reports, analytics dashboards & other online channel metrics

Works across functional teams to ensure channel efficiencies & maximization

Roles & Responsibilities

Manages leads generation in collaboration with analytics team from data analysis, review of data modeling to be able to identify target customer segments or cohorts

Co-design digital strategies or campaigns with the other stakeholders from Brand Management & Marketing teams leveraging digital marketing platforms

Execute digital marketing strategies & campaigns in various online platforms or channels including Clevertap, Salesforce, IVES and other systems deployed by PEDG, ISG or NTG that is meant to be operationalized by Broadband Business

Analyzes results & effectiveness of campaigns in collaboration with analytics team to deliver actionable insights & recommendations to deliver performance

Monitor reports, analytics dashboards & other online channel metrics

Works across functional teams to ensure channel efficiencies & maximization

• Expected Output (Deliverables):
  
  
  

Online campaigns developed & deployed in Clevertap, Salesforce, IVES and other platforms based on agreed design, timeline & output

Leads generated from identified customer segments or cohorts

Recommendations for continual improvement of campaigns and programs

Updated, accurate & timely submission of reports, insights, risks & recommendations

• Profile & Competencies (Display):
  
  
  

Core Competencies

Support Competencies:

• Advance Analytical Skills
• Data Analytics & Visualization – Ability to analyze, interpret, and visualize data using tools like Power BI, SQL, and Python to generate actionable insights. Automation & Process Improvement – Basic proficiency in Python and other automation tools to streamline data processing and campaign execution. Big Data Awareness – Understanding of big data concepts, with a willingness to learn and adapt to advanced data processing techniques. Digital Marketing Technology – Familiarity with CRM, campaign management, and analytics platforms like Clevertap, Salesforce, and IVES.
• Advance Digital Acumen: having a deep understanding of how digital, data and technology trends can strengthen the business today and future-proof it. Has ability to execute and deploy innovative & digital campaigns
• Business Acumen: understands P&L and business situations, able to make sound decisions, and drive successful outcomes for an organization
• Leadership Skills
• Product Marketing
• Program Management
• Project Management
• Agile
• Presentation skills

• KPI:
  
  
  

GSR

Churn

EBITDA

EBIT

Equal Opportunity Employer

Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.