Digital Content Author

Role Purpose

Global responsibility for delivering revenue through IHG’s system by creating, curating and managing high quality relevant content for digital channels. Develop, deploy and manage web programs for both brand-specific and multi-brand audiences across all channels, ensuring a seamless experience to increase B2B Customer engagement and acquisition. Act as a brand guardian by ensuring that all IHG B2B and brands are reflected accurately and appropriately for digital audiences. Work with partners within Sales, B2B Marketing, Product, Vendor/Agency Partners and other key stakeholders to align programs and socialize and execute the content and digital strategies Become an expert on IHG’s B2B user groups, behaviors and personas to provide guidance to partner groups.

Key Accountabilities

• Champion relevant global projects with significant content needs, including new product roll-outs, websites, global B2B marketing programs and functional improvements designed to drive incremental room nights to IHG’s system.
• Work with user experience and analytics teams to launch new content and functionalities and measure results for continuous improvement.
• Support brand-specific and multi-brand channel/distribution marketing campaigns. Manage global site content. Ensure all plans are understood and effectively implemented through liaison with global and regional teams.
• Develop into a content Subject Matter Expert to provide consultation to other teams, as well as to represent the value that content provides to the business.
  
  

Key Skills & Experiences

Education-

Bachelor’s degree in Marketing, Communications or other relevant field, or an equivalent combination of education and work-related experience.

Experience – 3 to 5 years practical experience in developing or planning content for digital channels within a consumer brand for a recognized multi-national company. Experience with visual, textual and multimedia content and content management systems strongly preferred. Travel/hospitality industry and B2B experience is a plus.

Required Skills –

• Demonstrated expertise in interactive marketing and understanding of marketing across touch points, digital and traditional. Understanding of brand consistency across media and content types.
• Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff. Must be able to prepare and deliver solid presentations to small groups.
• Must possess superior problem-solving skills, attention to detail and demonstrated experience in managing multiple large scale projects simultaneously. Experience with Salesforce, Email Platforms, Omnichannel Platforms and/or HTML Coding is a plus.
  
  

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.