Digital Branding & Social Media Lead
Shopee
Date: 2 weeks ago
City: Manila
Contract type: Full time
About The Team
Digital Branding & Social Media - Senior Associate will play a pivotal role in elevating our branding campaigns and
our social media strategy and engagement. This role will play a key part in creating our digital strategy, lead the
development of social media campaigns, and drive brand affinity through storytelling, data-driven content strategies, and continuous performance optimization.
Job Description
Digital Branding & Social Media - Senior Associate will play a pivotal role in elevating our branding campaigns and
our social media strategy and engagement. This role will play a key part in creating our digital strategy, lead the
development of social media campaigns, and drive brand affinity through storytelling, data-driven content strategies, and continuous performance optimization.
Job Description
- Lead the planning, development, and execution of digital branding and social media campaigns that align with business and marketing goals.
- Ensure consistent and compelling brand messaging across all digital touchpoints, while adapting the content to platform-specific needs.
- Build and grow an active online community through timely content and meaningful engagement.
- Collaborate with cross-functional teams to deliver unified and impactful campaign executions.
- Use data and audience insights to continuously refine content strategy and improve performance.
- Bachelor’s degree in Marketing, Communications, or a related field. A Master’s degree is a plus.
- 7–10+ years of experience in social media, digital marketing, or brand strategy
- Proven track record of developing and executing successful large-scale digital campaigns.
- Minimum of 2–3 years of agency or multi-brand experience preferred.
- Proven experience on multi-platform social strategies, brand storytelling, and audience engagement.
- Skilled in data-driven content, social listening, and large-scale community growth.
- Proficient in analytics tools to guide strategy and measure ROI.
- Experience managing budgets, agencies, and cross-functional teams.
- Strong communicator with proven ability to influence senior leaders and cross-functional teams.
- Strategic and creative thinker who turns insights into impactful content strategies.
- Thrives in fast-paced, high-growth settings with a focus on innovation and measurable impact.
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