Brand Marketing – Celebrity & KOL Management
Shopee
Date: 3 weeks ago
City: Manila
Contract type: Full time
Job Description
We are looking for a highly driven and culturally attuned Celebrity and KOL Manager who will lead the planning and execution of Shopee’s celebrity and top-tier influencer (KOL) initiatives. The ideal candidate will have strong industry relationships, a sharp understanding of Filipino pop culture, and proven experience in talent negotiations, campaign execution, strategy development, and performance analysis.
Key Responsibilities
We are looking for a highly driven and culturally attuned Celebrity and KOL Manager who will lead the planning and execution of Shopee’s celebrity and top-tier influencer (KOL) initiatives. The ideal candidate will have strong industry relationships, a sharp understanding of Filipino pop culture, and proven experience in talent negotiations, campaign execution, strategy development, and performance analysis.
Key Responsibilities
- Lead end-to-end implementation of monthly KOL campaigns across brand marketing initiatives.
- Develop and implement KOL strategies that align with campaign objectives, platform behavior, and audience interests.
- Analyze performance data (impressions, engagement, CPM, CPR, etc.) to improve future KOL activation strategies and identify high-performing content formats.
- Negotiate rates and finalize contracts with celebrities, talent managers, and KOLs.
- Create clear and compelling campaign briefs for talents, aligned with marketing objectives.
- Coordinate closely with internal teams (brand, creatives, risk assessment, legal, community) and external partners (talent agencies, production houses, and other suppliers) to ensure smooth execution of deliverables.
- Strategize and develop initiatives to strengthen relationships with top celebrities and local talent agencies.
- Actively monitor and identify trending personalities, entertainment formats, and emerging influencers across platforms such as TikTok, Meta, and mainstream media.
- Provide strategic recommendations on personality-brand fit and support integration of celebrities/KOLs in brand campaigns.
- Stay updated on local pop culture and entertainment trends that can be leveraged for brand initiatives.
- Bachelor’s degree, preferably in Marketing, Communications, or related fields.
- Minimum of 5 years of experience in celebrity, talent, or KOL management.
- Strong ability to craft effective KOL strategies tailored to different campaign needs.
- Ability to interpret campaign data and derive actionable insights to enhance performance.
- Deep understanding of the Philippine media, entertainment, and influencer landscape.
- Strong network and background in talent and influencer negotiations.
- Excellent written and verbal communication and presentation skills.
- Strong problem-solving and project management capabilities.
- Self-starter, highly organized, and team-oriented.
- Culturally in tune with Filipino consumer behavior and familiar with popular and emerging public figures.
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