CRM Strategy Leader

The primary role is to spearhead the development and execution of customer relationship management strategies, driving customer engagement, retention, and growth. This strategic role requires a deep understanding of CRM systems, data analytics, and customer lifecycle management. The CRM Strategy Leader will collaborate closely with senior leadership, marketing teams, and other departments to develop innovative CRM strategies that align with business objectives and deliver measurable results.

What You’ll Do

• CRM Strategy Development: Lead the development of the CRM strategy, aligning it with overall business goals, customer engagement objectives, and revenue growth targets.
• Customer Journey Mapping: Design and optimize the customer journey, ensuring a seamless experience across all touchpoints, from acquisition to retention.
• Segmentation & Targeting: Oversee the segmentation strategy to ensure precise targeting of customers based on behavior, demographics, and lifecycle stage. Leverage data insights to refine CRM strategies.
• Campaign Management: Collaborate with marketing and sales teams to create personalized, data-driven CRM campaigns aimed at boosting customer engagement, satisfaction, and lifetime value.
• Performance Monitoring & Optimization: Establish and monitor key performance indicators (KPIs) to track CRM campaign performance, customer engagement, and retention metrics. Continuously refine strategies to drive improvement.
• Customer Insights & Analytics: Lead the use of customer data and analytics to derive insights that inform strategy and decision-making. Create reporting frameworks that deliver actionable insights to senior management.
• Budget & Resource Management: Manage budgets for CRM initiatives, ensuring resources are allocated effectively to maximize ROI on campaigns and projects.
  
  

What You Need To Have

• Minimum 5 years' experience in analytical role
• Minimum 3 years' experience as team leader
• Coding knowledge regardless language
• Systematic Problem Solver
  
  

What Can Set You Apart

• Industry Experience in Banking, Financial Services and Insurance
  
  

Job Perks You'll Enjoy

• Permanent dayshift schedule
• Up to 20% variable performance-based bonus
• HMO on Day 1 / HMO with dependents
• Access to mental health coverage and wellness partners
• Wellness Leave and Birthday Leave benefits
• Internal Career Mobility
• Opportunity to work and train in our international offices
  
  

Empower Filipinos with innovative financial solutions at Home Credit Philippines. Click Apply Now and join a company where there are #NoSmallRoles and everyone is important.

At Home Credit Philippines, we believe that everyone has something special to offer. Our motto "No Small Roles, Everyone is Important" is at the heart of everything we do. We think diversity makes our company better and every single job and person here plays a big part in our success.

We’re all about creating a welcoming place where everyone feels valued for who they are. This means we make sure that everyone, no matter their background or what they look like, gets a fair chance at jobs, training, and promotions.

When it comes to hiring, everyone gets a fair look. It doesn’t matter where you’re from, what you believe, who you love, whether you have a disability, or any other or any other condition protected under Philippine laws. If you meet the job requirements, you have a chance to get the job.

Come join us at Home Credit, where diversity fuels our innovation. Here, there are #NoSmallRoles and #EveryoneisImportant.