Business Development - Acquisition and Incubation Lead
Shopee
Date: 3 weeks ago
City: Mandaluyong City
Contract type: Full time

We are looking for a highly motivated and detail-oriented Incubation Specialist to join our team. In this role, you will be responsible for managing and nurturing newly onboarded brands on our Mall platform through a structured 12-week incubation program. Your goal will be to support these brands in achieving sustainable growth and maximizing their potential within the ecosystem.
- Manage a portfolio of up to 30 newly onboarded shops per month on the Mall platform.
- Serve as the main point of contact for assigned brand partners during the incubation period.
- Support and guide new brands through the 12-week incubation program.
- Assist with setting up product listings and ensuring compliance with branding and marketing standards.
- Educate brands on available growth programs and marketing tools, both on-site and off-site.
- Monitor and report on performance metrics such as ADO (Average Daily Orders), ADGMV (Average Daily Gross Merchandise Value), monetization rates, and utilization of platform benefits.
- Coordinate and oversee the execution of marketing packages chosen by incubating brands.
- Set up promotional freebies and track milestone completions to ensure program effectiveness.
- Regularly collect feedback from brand partners to identify pain points and opportunities for improvement.
- Collaborate with cross-functional teams to address issues and enhance the incubation experience.
Requirements
- :Bachelor's degree in Business, Marketing, or a related field
- .2+ years of experience in account management, e-commerce, or brand development preferred
- .Strong analytical skills with the ability to track KPIs and performance metrics
- .Excellent communication, interpersonal, and organizational skills
- .Ability to work independently and manage multiple priorities in a fast-paced environment
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