BRAND STRATEGY HEAD

Bank of the Philippine Islands (BPI)


Date: 4 hours ago
City: Manila
Contract type: Full time
The Brand Strategy Head creates a strong BPI brand that will be the foundation for a differentiated brand imagery that delights stakeholders, delivered in identified points of presence, whether online or offline, consistent, and conforming to standards, while at the same time creating value for the bank.

Core Responsibilities

  • Leads the Unibank’s institutional brand strategy, positioning, messaging, and brand standards, from planning, development, implementation across cross-functional teams, evaluation, and reporting, to ensure alignment with BPI's strategic imperatives
  • Reviews institutional and product campaigns to be aligned with the Bank’s brand promise, proposition and related articulation
  • Drives the use of consumer research and customer analytics in building and implementing strategy to continuously drive better results
  • Mentors direct reports and guides them in the execution of their duties, as needed, ensuring that their professional skills are continuously growing, and essentially readying them to occupy his/her position if needed
  • Manages unit’s expenses against approved budget

Qualifications

  • Bachelor’s Degree in Integrated Marketing Communications, Marketing Management, Advertising, or related course
  • (Preferred) Master’s Degree in Business Management or Communications
  • Certifications in Digital Marketing or similar programs
  • At least 10 years in Brand Management / Brand Strategy
  • Extensive background in Strategic Planning, Business Strategy, Branding, and Marketing Communications
  • Experience in the Financial Services industry is an advantage
  • Deep understanding of branding (value proposition, employer/employee value proposition, corporate culture)
  • Strong grasp of marketing communication (strategy, insights, brand proposition)
  • Proficiency in A&P and OPEX management
  • Leadership across diverse expertise areas
  • Coaching and mentorship for team development
  • Data analytics and consumer insights application
  • Creative execution and project management
  • Strong presentation skills, especially to senior management

How to apply

To apply for this job you need to authorize on our website. If you don't have an account yet, please register.

Post a resume

Similar jobs

Expressway Road Links Project - NCR

Bureau Veritas, Manila
2 weeks ago
Overview: Join Bureau Veritas, a global leader in testing, inspection, and certification services. Join our elite team of engineering professionals and become part of a transformative infrastructure project that will revolutionize urban transportation. We're seeking highly qualified specialists to provide world-class construction supervision and consulting services for a state-of-the-art expressway development. Available Positions SENIOR LEADERSHIP Project Manager / Team Leader...

Quant Analytics Analyst

JPMorganChase, Manila
2 weeks ago
JOB DESCRIPTION Join our innovative team to shape the future of AI applications. Leverage your expertise in Amazon Bedrock and AWS to build intelligent systems that solve complex business problems. Be at the forefront of AI-driven innovation. Job Summary: As an Applied AI Developer, you will design, develop, and deploy generative and agentic AI systems using Amazon Bedrock and the...

Shopee Choice – Growth Strategy Associate

Shopee, Manila
3 weeks ago
About The TeamShopee Choice is one of Shopee’s fastest-growing programs, offering curated, high-quality products at great value with fast delivery and reliable service. As a flagship initiative, the team supports platform growth through data-driven strategy, operational excellence, and close cross-functional collaboration. We value individuals who take ownership, thrive in fast-paced environments, and enjoy translating insights into meaningful outcomes.Why Join UsThis...