Brand Manager (Food category)

TigerUX


Date: 4 hours ago
City: Quezon City
Contract type: Full time
Responsibilities

  • Analyzes consumer insights, defines target markets, channels, and effective communication vehicles.
  • Mines and collates data to support the Annual Marketing Intent.
  • Prepares product orientation materials and updates the brand fact book.
  • Monitors new product development and creates sales launch kits.
  • Prepares product transition and rationalization plans.
  • Recommends a disposition plan for near-expiry Finished Goods (FG) Inventory.
  • Consolidates data needed for the creation of pricing per Stock Keeping Unit (SKU).
  • Assists in coordinating ATL campaigns with internal teams and third-party suppliers.
  • Coordinates with the Brand Activation group and recommends actions for excess promo materials, near-expiry items, and implementation of other promotions.
  • Organizes product sample requests and brand review presentations.
  • Conducts occasional trade checks.
  • Occasional visits and alignment meetings with the distributors.
  • Prepares and encodes Internal Orders, Purchase Requisitions, Demand Plans, and Annual Business Plans.
  • Routes, tracks, and archives approvals and documents.
  • Collect data for analyzing demand forecast accuracy and brand profitability.

Qualifications

  • Bachelor’s degree in Business Management, Marketing, or Communication Arts or a related field.
  • At least 5 years of experience in Brand Management / Marketing, in FMCG company, preferably in the food category.
  • Experience in the consumer goods industry is a plus.
  • Strong skills in market research, project management, presentations, and MS Office
  • Basic technical, numerical, administrative, and communication skills

Benefits

  • Company Christmas gift
  • Company events
  • Health insurance
  • Life insurance
  • Paid training
  • 13th-month salary
  • Performance bonus

Work Schedule/Set-up: Monday–Friday / Day shift

Note

  • Travel to the plant if needed.
  • Occasional fieldwork to monitor brand/competitive performance.
  • Occasional out-of-base travel to meet and coordinate with key partners if needed.

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