Assistant Digital Manager

Primary duties and responsibilities 1. Draws up annual strategic & marketing plan for digital marketing relevant to brands’ plans. 2. Assists Digital & PR Manager on the planning & monitoring of project targets, budgets, digital & technological trends and recommends appropriate action as they relate to the team’s strategic thrusts. 3. Plans, creates, coordinates and implements digital marketing campaigns for Gardenia, Retail & Trading brands 4. Develops traffic generating & communication strategies 5. Coordinates, implements and monitors promotions, brand partnerships and customer communications including email, mobile, point of sale and other digital and social media platforms and report on results. 6. Ensures all digital promotional tasks such as member or winner prizes & competition permits are properly coordinated. 7. Creates and coordinates product & other image sample requirements to be used for website, email and other social media sites as deemed necessary. 8. Takes lead in the smooth and on-time execution of all digital efforts. 9. Assists in the development and monitoring of the company’s online selling platform. 10. Monitors & ensures A&P expenses are within approved budget. 11. Garthers and analyzes constantly all relevant market data and obtains additional data when necessary. 12. Assists in varied administrative duties to support the Marketing department. 13. Prepares regular reports and submits to line manager based on agreed timelines (like mancom, project list, brand performance, budget appropriation, and management review). 14. Other tasks and duties that may be assigned upon proper coordination and training.