Podcast Editor & Content Strategist (3 roles)

The ambition is to create one of the most commercially impactful, culturally relevant, and highly consumed interview platforms globally across YouTube, Spotify, TikTok and Instagram for both long form and short form content ecosystems.

• We are not looking for someone who simply edits videos.
• We are looking for long-term builders, not transactional editors.
• We are looking for a storyteller, strategist, operator, systems thinker and performance-driven media editor.

Someone who understands how modern media works psychologically, commercially, and algorithmically.

This role requires someone who can think beyond editing:

• audience retention
• click psychology
• narrative structure
• emotional pacing
• platform behaviour
• content scalability
• social distribution
• viral mechanics
• analytics interpretation
• AI-powered workflows

This is for someone obsessed with: “What makes people click, stay, share, binge, and come back?”

What You Will Own

You will support the full content lifecycle:

• long-form podcast production
• retention optimisation
• short-form distribution
• hook extraction
• clip strategy
• packaging support
• storytelling flow
• audience engagement mechanics
• content repurposing systems

You are expected to think like a media operator, not a freelancer waiting for instructions every hour.

Requirements

Core Responsibilities

1. Long-Form Podcast Editing

You will:

• clean and structure podcast recordings
• remove dead space, fillers, weak tangents, interruptions, technical issues, and low-retention moments
• tighten pacing while preserving authenticity
• restructure conversations for stronger narrative progression
• optimise openings for retention
• identify emotional peaks, conflict, tension, vulnerability, insight, and momentum

You must understand:

• retention curves
• watch-time psychology
• pacing fatigue
• drop-off behaviour
• conversational energy
• emotional sequencing
• audience attention span patterns

Good editing in this role should feel invisible but highly intentional.

2. Storytelling & Retention Strategy

This role is heavily focused on story structure.

You should know how to:

• create stronger hooks
• improve the first 30–90 seconds
• build curiosity gaps
• maintain conversational tension
• improve flow between topics
• identify moments that trigger comments, saves, shares, and rewatches
• shape episodes into more addictive viewing experiences

You must understand:

• why audiences leave videos
• why audiences binge-watch
• what creates emotional investment
• what creates virality
• what creates trust and authority

We are not looking for random flashy edits.
We are looking for strategic storytelling.

3. Short-Form & Viral Clip Strategy

For every episode, you will:

• identify high-performing moments
• produce 10–20 short-form clips
• create:
• teaser cuts
• viral hooks
• “best moments”
• controversial/opinion cuts
• emotional moments
• educational snippets
• montage trailers
• compilation assets

You should understand:

• TikTok pacing
• Shorts pacing
• Instagram Reels behaviour
• hook velocity
• retention loops
• replay triggers
• caption psychology

Short-form is not an afterthought in this role.
It is a major growth engine.

4. Packaging, CTR & Platform Thinking

You must deeply understand that:

• thumbnails matter
• titles matter
• framing matters
• emotional positioning matters
• visual hierarchy matters

You should be capable of:

• proposing multiple thumbnail directions
• suggesting title angles
• identifying strongest click-driving moments
• understanding why certain videos outperform others

You do not need to be a full-time thumbnail designer, but you must understand packaging strategy.

5. Analytics & Performance Understanding

You are expected to understand platform analytics across:

• YouTube
• Spotify
• TikTok
• Instagram

You should know how to interpret:

• CTR
• watch time
• audience retention
• drop-off points
• engagement rates
• replay behaviour
• shares
• saves
• impressions
• viewer psychology

You should be capable of learning from data and improving future edits accordingly.

This role is performance-driven, not just task-driven.

6. AI & Workflow Optimisation

We expect modern workflows.

You should be comfortable using AI tools to improve:

• editing speed
• subtitle generation
• clip extraction
• ideation
• workflow automation
• research
• content repurposing
• productivity

We value people who leverage technology intelligently instead of doing everything manually.

7. Operational Excellence

You are expected to:

• work independently
• solve problems proactively
• communicate clearly
• maintain organised file structures
• create checklists and error logs
• improve systems over time
• minimise revision cycles
• maintain consistency across all outputs

This is not a role for someone who constantly waits to be told every next step.

We value ownership mentality.

Deliverables Per Episode

Long Form

• 1 x full-length 4K uncut episode
• 1 x optimised long-form version

Short Form

• ~20 short-form clips
• teaser edits
• trailer cuts
• best moments compilations
• montage assets

Additional Support

• thumbnail direction ideas
• title suggestions
• clip recommendations
• standout timestamp identification

Technical Standards

You must ensure:

• clean and balanced audio
• professional export quality
• stable framing
• organised project files
• accurate syncing
• consistency across episodes
• platform-ready formatting

You should be highly detail-oriented. Small mistakes matter.

Ideal Candidate

You are likely a fit if you:

• think commercially, not just creatively
• are obsessed with audience behaviour
• study successful podcasts and creators
• understand modern media ecosystems
• move fast without sacrificing quality
• can execute independently
• take initiative naturally
• care about performance metrics
• understand both storytelling and systems
• are hungry to build something globally significant

You probably consume and study content from creators/platforms like:

• long-form interview podcasts
• creator-led media brands
• high-retention YouTube channels
• modern social-first media ecosystems

This Role Is NOT For Someone Who:

• only enjoys cinematic editing
• needs constant supervision
• dislikes feedback
• edits slowly
• ignores analytics
• lacks urgency
• focuses only on aesthetics
• cannot handle fast-paced media workflows

Tools

Professional editing software required:

• DaVinci Resolve PRO/ Premiere Pro
• Final Cut Pro
• CapCut
• or equivalent

Additional expectations:

• strong workstation/device
• reliable internet
• ability to manage 4K workflows
• familiarity with AI-assisted tools

What Success Looks Like

Success means:

• episodes require minimal revisions
• storytelling quality improves over time
• retention improves consistently
• clips perform across platforms
• workflow becomes faster and smarter
• strong moments are proactively identified
• packaging quality improves
• audience engagement grows
• content becomes increasingly binge-worthy and shareable

The goal is not simply to “edit podcasts.”

The goal is to help build a globally competitive media brand.

Benefits

• Remote working
• Freelance / Fractional
• Long-term opportunity
• Per-project or monthly structure depending on fit

At Substance, we’re all about action, not just talk. If your profile aligns with what we need, you’ll hear from us within 1-2 weeks. If not, no fluff—just know we value your interest and will keep you in mind for future roles where your skills can make an impact. We focus on real connections and meaningful matches, so when the right opportunity comes, we’ll be ready to make it happen.

Getsubstance.co Pte. Ltd. | EA License No: 24C2398