Yakult Expert Merchandiser

The Yakult Expert Merchandiser responsible for ensuring that Yakult products are effectively displayed and stocked in retail outlets, supermarkets, and other points of sale. The role involves managing product placement, maintaining inventory levels, monitoring sales performance, and providing product knowledge to store staff and customers. The Merchandiser also ensures that the brand is consistently represented and that promotional materials are effectively utilized to increase product visibility and drive sales.

Key Responsibilities:

Product Merchandising and Display Management

• Ensure Yakult products are displayed in a visually appealing and accessible manner, adhering to brand guidelines.
• Set up promotional displays and ensure point-of-sale (POS) materials (banners, signage, etc.) are correctly placed.
• Monitor and rotate stock to ensure freshness and product availability, preventing overstock or understock situations.
• Regularly check shelves to maintain a clean and well-stocked display, ensuring Yakult is properly labeled and priced.

Sales Support and Inventory Management

• Work closely with store managers and staff to ensure consistent product availability.
• Conduct regular stock counts and coordinate with the sales team or store management for timely replenishment.
• Analyze sales data, and track stock movement, and recommend strategies to improve product turnover.
• Report any stock discrepancies, damages, or shortages to management promptly.

Customer Engagement and Product Knowledge

• Serve as the point of contact for store staff and consumers for any questions related to Yakult products.
• Provide store personnel with training on the benefits of Yakult and how to effectively promote the product to consumers.
• Engage with customers in-store, offering samples or information on Yakult's health benefits to drive product awareness and sales.

Promotions and Campaign Support

• Assist in executing sales promotions, in-store campaigns, and Yakult-sponsored events.
• Work with the sales and marketing teams to ensure that all promotional campaigns are effectively executed and that materials are distributed correctly.
• Monitor the performance of promotions and suggest improvements based on customer feedback and sales data.

Market Research and Competitor Analysis

• Gather information on customer preferences, competitor activities, and market trends.
• Provide feedback to the sales and marketing teams to help adjust merchandising strategies and promotions.
• Monitor competitors' product placements, pricing, and promotional activities to identify opportunities for improvement.

Compliance and Reporting

• Ensure that all merchandising activities are in line with company standards and legal regulations.
• Prepare and submit daily, weekly, or monthly reports on merchandising activities, sales performance, and stock levels.
• Maintain accurate records of all interactions with store management, stock counts, and promotional activities.

Qualifications:

Education:
College Graduate. A degree in Marketing, Business, or a related field is an advantage.

Experience:

• 1-2 years of experience in merchandising, retail sales, or a similar role, ideally in the FMCG or food & beverage industry.
• Experience working with grocery chains, supermarkets, or retail outlets is preferred.

Skills:

• Strong organizational and multitasking skills.
• Excellent communication skills and the ability to build relationships with store managers and staff.
• Basic understanding of sales and inventory management.
• Ability to work independently and efficiently manage time and tasks.

Personal Attributes:

• Attention to detail and a keen eye for visual merchandising.
• Energetic and proactive in driving sales through effective merchandising.
• Friendly, approachable, and customer-focused.
• Physically fit, able to handle the demands of stocking shelves, and moving products.