Trade Marketing Manager

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

Develop a trade marketing strategy to achieve defined business objectives. Identify opportunities and creating trade marketing strategies. Lead development of Trade Marketing Strategy to achieve business objectives across all product categories

Duties And Responsibilities

• Regional / Channel Insighting: Provides key regional / channel insights to ensure that programs / promos are executed at the right channels, targeting the right market and using the right scheme with considerations on regional and channel behaviors.
• Creation of Regional Programs and Customization of National Programs: Leads in the creation of insight - based regional programs / promos including the appropriate targets & budget requirements, implementing guidelines and selling schemes aligned with the Brand's strategies and management directions.
• Leads in customizing National programs to fit the profile of the region/channel w/ considerations on regional insights, competitive landscape etc and ensures alignment and approval from project owners prior to execution
• Program Execution: Execution of sales and trade programs / promos based on agreed schemes and parameters. This includes timely and well-defined cascade of program to sales, effective management of TPAs, supervision over logistical requirements like manpower, timely delivery and/or provision of sales aids, supervision and reinforcement to program guidelines and program monitoring
• Resource Management: Responsible for managing the A&P budget and other resources (freebies, trade collaterals, merchandising, etc) allocated / earmarked for programs / promos. This also includes proactively finding ways to execute the programs at the most cost-effective way possible without sacrificing quality of output and putting project targets at risk.
• Post-Anaysis & Best Practices: Provides post-analysis report for all programs / promos executed. This includes giving key consumer and trade insights on what worked and what didn't, areas for improvement, impact to business and more importantly recommendations moving forward.
  
  
  

Requirements

Work Experience

• At least 5 years experience in sales preferably in telco industry or similar industries
• At least 5 years experience in managing a professional sales team
  
  
  

Level of Knowledge

• Intermediate in Account / Territory Management
• Intermediate in Business Development/ Business Planning
• Intermediate in Customer Relationship Management
• Intermediate in Sales Strategy Development
• Intermediate in Sales Strategy Execution
  
  
  

Equal Opportunity Employer

Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.