Territory Consumer Lead (Bacolod)

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Reporting to Territory Consumer Lead - OIC

Duty Post Bacolod, Visayas

Application Duration This job posting will remain open until the vacancy is filled.

Territory Consumer Lead

The Territory Consumer Lead (TCL) is part of the Marketing team, responsible for growing business in their territory by acquiring and retaining consumers. They focus on quality distribution and sales through a consumer-centric approach. They assess challenges and opportunities, collaborate with Field Sales, and develop strategies and programs to meet business goals and territory KPIs.

As the Territory Consumer Lead in the area of Marketing, you will

Strategy & Campaign Development

• Analyze data and market trends to identify challenges and opportunities.
• Develop short-term and long-term strategic plans for JTI brands.
• Ensure project approvals and coordinate with stakeholders for campaign activation.
• Communicate campaign details to front-line staff
  
  

Implementation

• Create and explain campaign mechanics to field sales.
• Oversee deployment and execution of marketing activities.
• Manage consumer acquisition campaigns and program resources
  
  

Program Evaluation

• Regularly survey and ensure compliance with campaign standards.
• Review campaign performance and address challenges promptly.
• Monitor and evaluate program success
  
  

Territory Leadership

• Support new product launches and develop bottom-up launch campaigns.
• Create consumer campaigns for new opportunities.
• Develop efficient routes to consumers and maintain the territory toolkit
  
  

Resource Management

• Manage and deploy field marketing budget and materials.
• Ensure strict control and compliance for program enabler
  
  

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or a related field.
• 2-3 years of experience in Sales, Trade/Channel Marketing, Consumer Engagement, or Marketing, including field sales experience in an FMCG company.
• Proficiency in oral and written communication in English and Filipino.
  
  

Functional Skills

• Strong data gathering, insighting, and analysis capabilities.
• Expertise in trade and channel development strategy and plan formulation.
• Excellent problem-solving and project management skills.
• Proficiency in MS Office (Word, Excel, PowerPoint).
• Strong leadership and entrepreneurial skills.
• High sense of ownership and accountability.
• Good understanding of digital tools and the ability to generate and share ideas.
• Adaptability and flexibility in a dynamic environment.
• Ability to analyze business situations and propose actionable consumer acquisition solutions.
  
  

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.