Technical Marketing Specialist

Position Title: Technical Marketing Specialist

About Advanced Energy
Advanced Energy Industries, Inc. (NASDAQ: AEIS), enables design breakthroughs and drives growth for leading semiconductor and industrial customers. Our precision power and control technologies, along with our applications know-how, inspire close partnerships and innovation in thin-film and industrial manufacturing. We are proud of our rich heritage, award-winning technologies, and we value the talents and contributions of all Advanced Energy's employees worldwide.

Position Summary:

The Marketing Specialist is responsible for developing and executing effective (technical) marketing communication materials to promote AEIs Critical Sensing and Control (CSC) products and applications. This position requires a combination of technical expertise and creative problem-solving to create effective marketing materials, block diagrams and field training campaigns. This position is an integral part of the organization’s marketing team and works closely with marketing leaders, product managers, design engineers and other support staff to ensure that the organization’s technical marketing message aligns to the AEI corporate marketing stratagy. This would be an excellent opportunity for engineers who want to advance their careers in technical marketing, business development, enabling both engineering & application knowledge into creative technical marketing campaigns.

Responsibilities

• Develop and execute technical marketing communication materials for the field sales teams including marketing campaigns focused on the proposition of CSC products and applications.
• Monitor and analyze marketing performance metrics and evaluate the effectiveness of campaigns.
• Design and create print, digital, and multimedia technical marketing collateral, such as marketing war boards, competitive analysis, applications notes, block diagrams, white papers, and web page content.
• Coordinate and collaborate with internal and external stakeholders to ensure technical marketing messages are consistent and effective.
• Identify and evaluate innovative marketing opportunities and channels.
• Stay up to date with industry trends, technologies, and best practices.
• Manage budgetary and timeline requirements for projects.
• Other duties as assigned.

Qualifications

• Bachelor’s Degree in Engineering or Science, or equivalent.
• 2+ years’ experience in application support, product marketing or design engineering in electronics.
• Experience working with a variety of software applications, such as Adobe Creative Suite, Microsoft Office, and Salesforce
• Knowledge in relevant products and applications
• Excellent software application skills, such as Microsoft Power Point, Word, Excel
• Ability to develop and execute marketing plans
• Knowledge of search engine optimization (SEO)
• Ability to develop and manage social media strategies
• Knowledge of web development and design
• Knowledge of graphic design and multimedia software
• Ability to work with analytics and reporting tools
• Familiarity with customer relationship management (CRM) systems
• Knowledge of email marketing platforms and techniques
• Excellent communication and interpersonal skills – English language, other languages advantageous
• Flexible in terms of availability for team calls at different times as per business requirement

As part of our total rewards philosophy, we believe in offering and maintaining competitive compensation and benefits programs for our employees in order to attract and retain a talented, highly engaged workforce. Our compensation programs are focused on equitable, fair pay practices including market-based base pay, an annual pay-for-performance incentive plan, we offer a strong benefits package in each of the countries in which we operate.

Advanced Energy is committed to diversity in its workforce including Equal Employment Opportunity for Minorities, Females, Protected Veterans, and Individuals with Disabilities.
We are committed to protecting and respecting your privacy. We take your privacy seriously and will only use your personal information to administer your application in accordance with the RA No. 10173 also known as the Data Privacy Act of 2012.