Social Media Marketing Strategist

We at the Lennor Group are actively looking for a Social Media Strategist (WFH)

About Lennor Group

As a proud Filipino company, we are committed to providing world-class business and workforce solutions. Our deep market expertise, combined with a global perspective, empowers us to serve businesses of all sizes and industries efficiently

Our brand, Lennor Metier, is a leading recruitment agency and headhunting firm in the Philippines, partnering with reputable companies to source top talent for direct-hire opportunities. It specializes in IT, Finance, Engineering, Sales & Marketing, Supply Chain, HR, and Executive Search.

Industry: Advertising

Salary Range: ₱75,000 - ₱81,000

Work Setup: Fully Remote

Shift Schedule: Night Shift / U.S Working Hours

Location: Philippines

Job Overview

Our client is looking for a highly motivated and detail-oriented Social Media Marketing Strategist to join our team. This role is focused on driving the performance of our Paid and Organic marketing campaigns through data analysis, visualization, and insights. You will work closely with our Paid and Organic team to analyze data from multiple platforms, including Google Ads, Meta (Facebook/Instagram), LinkedIn, Google Search Console, GA4, and more. The primary goal of this role is to identify trends and opportunities to optimize overall campaign performance and support data-driven decision-making. In this role you will primarily be focused on Home Service Verticality

Your Responsibilities

• Analyze data from various advertising platforms (Google Ads, Meta, LinkedIn, Google Search Console) and web analytics tools (GA4) to monitor performance and identify areas for improvement.
• Create comprehensive reports and dashboards to visualize campaign performance and key metrics for Paid and Organic channels.
• Collaborate closely with the Paid and Organic team to provide actionable insights that inform strategy, targeting, budget allocation, and content optimization.
• Work with the Customer Success Team to incorporate customer feedback into campaign performance analysis and help identify ways to enhance customer experience through marketing efforts.
• Perform in-depth analysis of ad campaigns, keywords, and audience segments to identify trends and optimize performance across platforms.
• Support A/B testing efforts and conduct post-campaign analysis to measure the effectiveness of different strategies. Identify areas to improve conversion rates, CTRs, CPCs, and other KPIs across campaigns.
• Assist with forecasting, performance modeling, and budget tracking to ensure campaigns are on track to meet business goals.
• Stay up-to-date with industry trends, new tools, and best practices in digital marketing and data analytics.
• Manage and implement tracking and analytics solutions using Google Tag Manager (GTM), ensuring data integrity and effective measurement across platforms.
• Quickly learn and adapt to new tools and technologies as needed to support evolving business and marketing needs.
• Communicate insights and recommendations to stakeholders in a clear and concise manner, both verbally and through visual reports.
  
  

What Our Client Is Looking For

• Bachelor’s degree in Data Analytics, Marketing, Statistics, or a related eld.
• At least 3-5 years of experience in data analysis, preferably in digital marketing or advertising.
• Must have prior experience in end-to-end advertising and creating campaigns for Home Service products or companies
• Proficiency in analyzing data from Google Ads, Meta, LinkedIn, and Google Search Console.
• Strong knowledge of web analytics platforms such as Google Analytics 4 (GA4).
• Experience with Google Tag Manager (GTM) for managing tracking and analytics across platforms.
• Technically savvy with a demonstrated ability to quickly learn new tools and platforms.
• Experience in building and maintaining dashboards using data visualization tools (e.g.Tableau, Power BI, Google Data Studio).
• Advanced Excel/Google Sheets skills (pivot tables, advanced functions, etc.). Strong analytical and problem-solving skills, with the ability to interpret large data sets and make data-driven decisions.
• Familiarity with A/B testing and campaign optimization techniques.
• Excellent communication skills, both written and verbal, with the ability to translate complex data into actionable insights.
• Knowledge of SQL or similar query languages is a plus.
• Attention to detail and accuracy in data analysis and reporting.
• Strong collaboration skills and the ability to work effectively with cross-functional teams, including marketing, customer success, and technical teams.
• Ability to manage multiple projects and prioritize tasks in a fast-paced environment.
• A passion for data and digital marketing, with a curiosity for learning and adapting to new technologies and trends.
  
  

Ready to take the next step in your career? Submit your application now!

• We kindly request your patience as we receive a significant number of applications. Rest assured that our team will update your application's status soon. In the meantime, we encourage you to follow our LinkedIn page to stay informed about future opportunities and company updates.