Digital & Performance Marketing Executive

Job Description

Description

As the Digital and Performance Marketing Executive, you will help create, execute, monitor and manage social media channels, email marketing, paid acquisition and conversion campaigns of Bossjob Philippines. You will be responsible for analyzing data to pull insights and help inform decisions across all channels to boost growth.

• Assist in managing the social media channels of Bossjob PH including scheduling, publishing contents, responding to comments and direct messages
• Brainstorm and create engaging content to support digital marketing efforts and enhance brand awareness.
• Ideate and curate localized campaigns to drive engagement and conversions.
• Collaborate with cross-functional teams to ensure consistency in brand messaging and visual identity across all content channels.
• Assist in basic photo and video production, editing, and optimization for various digital platforms.
• Build and assist in managing acquisition and conversion campaigns across various channels including Social, SEM, In-app Optimizations, Email Marketing, SEO and Display to drive traffic and increase app installs and profile registrations
• Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
• Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics and Adjust.
• Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
• Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
• Work with creative and marketing teams to test strategies and innovation.
• Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
• Other tasks assigned by the direct manager
• Will align and report to the Marketing Director

Requirement

• Bachelor's degree in Marketing, Communications, or related field.
• Previous work experience in a quantitative marketing or advertising role managing strategy and execution on social, search, or other performance-oriented channels.
• Proficiency in tools such as Google Analytics, Google Ad Manager, Mailchimp and other social media advertising platforms.
• Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
• Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
• Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
• Outstanding presentation skills.
• Excellent written and verbal communication skills.
• Strong project management skills.
• Critical thinker and creative.
• Ability to multitask and prioritize tasks effectively in a fast-paced environment.
• Up-to-date knowledge of industry trends and best practices in digital marketing.

Required Skills:

• Performance Marketing
• Digital Marketing
• SEM & SEO
• Paid Search
• Competitive Analysis
• Marketing
• Display Advertising
• PPC
• Marketing Automation
• Reporting

It would be also be great if you are:

• A person with an entrepreneurial spirit and mindset
• Adaptable to working in a startup environment

What can you expect from us?

• Fast growing startup company
• Diverse team across Philippines, Singapore, China, and expanding to other countries.
• Opportunity to provide a positive impact in the technology industry focused on Talent Acquisition.