Social Media Content Writer

Qualification Standards

Education : Bachelor's degree relevant to the job

Experience : 3 years of relevant work experience

Training : 16 hours or relevant training

EMPLOYMENT STATUS: To be officially employed under DBP Service Corporation (DBPSC), but shall be assigned and deployed to Social Housing Finance Corporation (SHFC) as an agency-hired employee.

DBPSC BENEFITS (for Agency-hired Employees)

Government-mandated benefits: SSS, Pag-IBIG, PhilHealth, EC

Paid legal holidays

13th Month pay

Service Incentive Leave (SIL) - 5 days after the first year

Paternity Leave, Solo Parent Leave, Magna Carta for Women

Retirement Pay

Group Life insurance upon first day

Financial Assistance Program

HMO/Health Insurance

Paid trainings

Overtime Pay

WORK SCHEDULE: Mondays to Fridays (8 AM - 5 PM)

Required Knowledge & Skills

With background in the current social media landscape and platforms

Has a strong understanding of the fundamentals of communications and marketing, public relations, and familiarity in the present social and governance landscape;

Strong writing and storytelling skills to craft compelling social media copy, news articles, and visual guides;

Extensive knowledge of major platforms like Facebook, Instagram, YouTube, TikTok, and X(formerly Twitter), including their functionalities;

Ability to develop innovative and appropriate social media strategies;

Capacity to handle key social media metrics and utilization of analytical tools to measure performance, identify trends, and track engagement;

Flexible and creative and has capability to utilize basic editing tools;

Scope Of Work

• Primarily handles, oversees, and enhances public engagement through multimedia content on official SHFC social media channels, including Facebook, X (formerly Twitter), Instagram, YouTube, and TikTok;
• Creates compelling content and related visual guides, such as news/social media copies, stories, etc., to effectively communicate SHFC's messages during corporate events and projects, ensuring alignment with communication objectives;
• Generates additional innovative and original content to keep SHFC's social media presence fresh and engaging;
• Provides technical assistance to the Video/Graphics team for media documentation supporting events production, public relations campaigns, and mobilizations;
• Assists in the Brand Development campaign to maintain and enhance SHFC's overall media presence;
• In production work, guides the graphics and design team in adhering to SHFC's Visual Identity Guide to maintain brand consistency;
• Crafts and implements innovative social media strategies that reflect SHFC's core values and communication goals, fostering engagement with the public and partners;
• Directs and supervises production of the Video/Graphics team, providing artistic guidance to ensure consistent corporate messaging (through various uploaded contents) across all media;
• Leverages social media to build beneficial connections that support and advance SHFC's organizational objectives;
• Conducts social listening to identify current issues and challenges that may present risks or opportunities for SHFC;
• Prepares periodic write-ups and reports for the purpose of sharing evaluation and to identify points of improvement for social media visibility and engagement, based on key social media metrics;
• Completes all assigned administrative tasks in support of the Strategic Communications Department's internal and inter-departmental functions;
• Collaborates with the Information and Public Assistance Desk, the CSM team, and all other production teams within the Department to enhance communications output;
• Does complete staff work for all administrative processes and undertakings; and
• Performs other related functions that may be assigned by the immediate supervisor.