Social Media Content & Analytics Specialist (PH) - 28466793328

Position: Social Media Content & Analytics Specialist

Location: Philippines

Type of Contract: Independent Contractor

Working Hours: Initially, EST working hours. After training, flexible on hours (2-3 hours overlap). Weekly remote meeting where overlap sync is required.

Scope Of The Role

We are seeking a detail-oriented and data-driven Social Media Content & Analytics Specialist to focus on brand building and driving direct sales, primarily through Instagram. This role is ideal for someone who thrives in a structured, process-driven environment and has a command of basic social media tools. You will work with a pre-established style guide and templates to create engaging content, track analytics, and help grow our client base and sales.

Key Responsibilities

Content Development and Management:

• Collaborate with the team to build a structured content model, focusing on ideation and execution.
• Create basic social media graphics using Canva and perform light video editing and clipping.
• Plug provided data points into templates and style guides to generate posts.
• Maintain consistency with branding and messaging guidelines.
  
  

Analytics And Reporting

• Track and analyze Instagram performance metrics, identifying trends and opportunities to optimize content strategy.
• Run detailed analytics reports to determine what content resonates and drives sales.
• Provide feedback and insights based on analytics to continuously refine the approach.
  
  

Systems And Processes

• Adhere strictly to pre-defined systems and templates to streamline social media management.
• Develop and maintain structured workflows for content creation and posting.
• Use tools like Slack and Asana to coordinate tasks and track progress.
  
  

Client Engagement And Sales Growth

• Leverage social media to convert followers into customers and drive direct sales.
• Develop strategies to nurture potential clients and increase engagement with the brand.
• Implement data-driven feedback loops to refine strategies and achieve measurable results.
  
  

Skills And Qualifications

• Previous experience as a Social Media Content & Analytics Specialist
• Proficiency in Canva for creating social media graphics.
• Basic video editing skills for short clips and stories.
• Experience with Instagram analytics, including interpreting and reporting on performance data.
• Strong organizational skills with a focus on adherence to processes and meeting deadlines.
• Familiarity with Slack and Asana for communication and task management.
• Ability to implement structured feedback loops to continuously improve performance.