SOCIAL INSIGHTS/ MARKET RESEARCH OFFICER

The Social Insights and Operations officer is responsible for utilizing various market research tools (including but not limited to qualitative/ quantitative research, syndicated data, desk research, government/ agency surveys) in managing market research initiatives to deliver actionable insights and support strategic and tactical business initiatives across the bank, with a particular focus on the search and social listening methodology.

The role will act as a subject matter consultant to Consumer, Segment, Product and Channel Groups and work with them in identifying and implementing research needs. He/ she will be responsible for selecting the appropriate research methodology and techniques to meet defined business and research objectives.

He/ she will act as the main contact person and collaborate with third party vendor (if any) from conceptualization, execution up to presentation to derive relevant and actionable insights. He/ she will ensure project milestones and deliverables are delivered based on required specification and within timeline and budget.

Support day-to-day operations of the division to ensure timely payments, and completion of administrative tasks.

Responsibilities

• Develops and enhances MRCI's social listening capability by identifying, testing, and implementing tools and methodologies relevant to capturing consumer insights from social media and digital data sources.
• Educates and advises stakeholders across various departments about the value and methodologies of social media research. Facilitate roadshows or training sessions to promote understanding and utilization of social insighting tools and strategies.
• Ideates and executes innovative research designs to address key business questions, leveraging digital and social media data sources to provide actionable insights.
• Processes and structures search and social listening data effectively, transforming raw data into quantitative and qualitative inputs for comprehensive analysis. This includes utilizing visualization tools, effective data storytelling, and creating insightful dashboards.
• Prepares comprehensive social listening reports that offer deep insights and actionable recommendations crucial for business growth like successful product launches and campaign strategies.
• Collaborates closely within the MRCI team and cross-functional departments, ensuring alignment and effective integration of social insights into marketing strategies, product development, and overall business planning.
• Manages operational tasks pertinent to the role, such as handling expenses and overseeing team assets in platforms like SharePoint, streamlining workflows for maximum efficiency.
  
  

Qualifications

• College degree ideally in Communication Research, Behavior or Social Science, Business, Statistics, Marketing, Economics or similar field.
• Must have at least 2 years experience in managing research projects end-to-end (proposal/ design, execution up to report writing) with no/ minimal supervision.
• Has sufficient Market Research Experience (Qualitative and/or Quantitative) and Market Research Process (Research Design, Questionnaire Design, Data Table Specification, Report Writing).