SHOPPER MARKETING LEAD

It is the spirit of Bayanihan that drives us to continue our legacy of excellence and commitment to care. As an organization, we achieve our successes through good, honest, and persevering hard work - TOGETHER. It is in this way in which our company was built; we progressed as the country's leading Pharmaceutical company, not by sheer luck, but by pure perseverance, integrity, and brotherhood. Grow with us, and be a part of the Bayanihan spirit.

Role Overview

• Leads Shopper related studies (trends, behavior, mindset, patterns) specific to the retail environment assigned to him/her (e.g. supermarkets, emerging channels, drugstores, beauty stores, general trade, etc.) for all categories, business units, areas, and customers. Studies that are either customized and/or syndicated.
• Provides input to Business Units Marketing / Channel/Trade/Category Business Plans (long and short term) looking into efficiencies and synergies that would help deliver growth / profit for the company in relation to the channel or retail environments or accounts assigned to him/her.
• Facilitates team learning on retail, industry, and shopper trends via workshops, training, resource reviews, and monthly trade sessions.
• Develops and delivers shopper tools by collaborating with cross-functional teams and external teams/ sources to enhance decision-making, go-to-market plans, distribution plans and programs while also optimizing plans and strengthening retailer relationships through effective data usage and selling strategies.
• Grow and Win with Strategic Customers of the identified channel of scope (i.e. supermarket, emerging channels, drug stores, resellers, etc.) by identifying and implementing shopper-related studies, tools and programs that enhance decision-making processes, optimizes plans, and differentiates supplier relationships by leveraging data and crafting compelling selling stories to retailers.
  
  

Required Qualifications

• Attained bachelor’s degree in any business or marketing related course
• With at least five (5) years of field experience in handling strategic customers, trade, and shopper marketing
• Must have an in-depth knowledge of trade and marketing operations, data analytics and insighting background
• With high influencing skills and able to work well with ambiguity and can handle complex situations with tact, discipline, and high level of professionalism.
  
  

We are committed to providing our employees with the best possible experience. As a LEARNING ORGANIZATION, we are eager to support your development and create the most fitting career path for you. As DESIGNERS AND DRIVERS OF INNOVATION, we are keen to provide you with opportunities to positively transform processes that will intensify business growth. As a NURTURING FAMILY, we are passionate about conducting programs that can promote your wellness, and help you be the best that you can be. As BELIEVERS OF OUR PURPOSE, we are and we will always remain earnest in giving meaningful tasks that will keep you delighted and fulfilled - at work and beyond.