SEO Specialist (Healthcare & Lead Generation Focus) - Work From Home
ClinicMind
Date: 3 weeks ago
City: Davao
Contract type: Full time
Remote
ClinicMind is a leading provider of software solutions for US healthcare practices, including practice management, EHR, and billing services. We help clinics streamline operations, increase revenue, and deliver better patient care. We’re looking for an experienced SEO Specialist to join our marketing team and drive high-quality lead generation through search.
About The Role
As our SEO Specialist, you will own SEO strategy and execution to grow our organic presence and generate leads from healthcare professionals. You will research user intent, identify relevant keywords, plan and create optimized content, and continuously analyze performance to improve results.
Responsibilities
About The Role
As our SEO Specialist, you will own SEO strategy and execution to grow our organic presence and generate leads from healthcare professionals. You will research user intent, identify relevant keywords, plan and create optimized content, and continuously analyze performance to improve results.
Responsibilities
- Conduct keyword research with a focus on user intent, relevance to ClinicMind offerings, and lead generation potential
- Develop and implement SEO strategies to drive qualified organic traffic
- Create SEO briefs and collaborate with content creators to ensure high-performing content
- Optimize existing website content and structure for ranking improvements
- Manage on-page and off-page SEO initiatives
- Monitor, analyze, and report on performance metrics using GA4 and Google Search Console
- Identify and implement opportunities for technical SEO improvements in collaboration with the web team
- Stay up to date with SEO best practices, algorithm changes, and competitive trends
- Conduct SEO audits and implement recommendations
- 3+ years of hands-on SEO experience with a proven track record in lead generation
- Experience in US healthcare, practice management, EHR, or healthcare billing industries strongly preferred
- Strong understanding of user intent and buyer journey mapping for keyword selection
- Expertise in keyword research, content optimization, and SEO strategy
- Experience creating briefs for and/or writing SEO-optimized content focused on conversions
- Proficiency with GA4, Google Search Console, and SEO tools such as SEMrush, Ahrefs, or similar
- Solid understanding of technical SEO fundamentals
- Strong analytical skills and ability to translate data into actionable insights
- Excellent written and verbal English communication skills
- Preferably with experience with CRO (conversion rate optimization) in SEO-driven funnels
- Familiarity with B2B SaaS marketing strategies is an advantage
- Must have stable internet connection minimum of 25 MBPS
- Must have a mobile data plan as a backup
- Must be comfortable working the US business hours (EST)
- Must own a PC or laptop with at least 16 GB of memory
- Opportunity to drive meaningful impact through high-quality lead generation
- Collaborative and supportive team environment
- Remote position with flexible work arrangements within US hours
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