SEO & Content Marketing Manager
Asiacruit
Date: 2 weeks ago
City: Makati City
Contract type: Full time
Job Summary
The SEO & Content Marketing Manager is responsible for driving organic growth through data-driven SEO strategies and multi-channel content marketing initiatives. This role focuses on enhancing search rankings, visibility, and lead generation by integrating SEO best practices, AI-powered optimization tools, and targeted content strategies. The ideal candidate has a proven track record in SEO management, content development, and analytics-driven marketing, preferably within the BPO, outsourcing, or staffing industry.
Key Responsibilities
SEO
The SEO & Content Marketing Manager is responsible for driving organic growth through data-driven SEO strategies and multi-channel content marketing initiatives. This role focuses on enhancing search rankings, visibility, and lead generation by integrating SEO best practices, AI-powered optimization tools, and targeted content strategies. The ideal candidate has a proven track record in SEO management, content development, and analytics-driven marketing, preferably within the BPO, outsourcing, or staffing industry.
Key Responsibilities
SEO
- Create and execute comprehensive SEO strategies to improve search rankings, organic traffic, and online visibility.
- Conduct keyword research, analysis, and competitive benchmarking to optimize content and uncover growth opportunities.
- Use industry-standard tools (SEMrush, Ahrefs, Moz, Google Analytics, Google Search Console) to monitor and measure performance.
- Collaborate with product, content, and web teams to ensure consistent SEO implementation across digital channels.
- Stay updated on search engine algorithm changes, ranking factors, and emerging trends.
- Build and execute AI-enhanced SEO workflows, leveraging predictive analytics and automation to improve efficiency.
- Develop and execute multi-channel content strategies aligned with SEO and lead-generation objectives.
- Manage editorial calendars, publishing workflows, and CMS content (blogs, articles, gated assets, case studies, and email campaigns).
- Collaborate with internal teams (social media, sales, product, creative) and external contributors to deliver high-quality content.
- Ensure consistency of tone, messaging, and brand voice across all formats.
- Conduct content audits and implement optimization initiatives for improved search performance and engagement.
- Align content creation with the buyer journey to support demand generation and conversion.
- Measure and report on content ROI, feeding insights into campaign planning and SEO strategy.
- 4-8 years of experience in SEO, content marketing, or editorial-focused roles.
- Proven expertise in SEO strategy, keyword research, content optimization, and analytics-driven marketing.
- Strong writing, editing, and storytelling skills, with ability to improve long-form and campaign content.
- Experience managing writers, designers, freelancers, and cross-functional stakeholders.
- Proficiency in CMS platforms (WordPress, Webflow, HubSpot, etc.) and analytics tools.
- Deep understanding of the full marketing funnel and content’s role in demand generation.
- Expert-level knowledge of search engine algorithms, ranking factors, and SEO best practices.
- Skilled in using SEO tools (SEMrush, Moz, Ahrefs, Google Analytics, Google Search Console).
- Strong analytical and project management skills, with ability to handle multiple campaigns.
- Experience using AI-powered SEO platforms (e.g., SurferSEO, Jasper, MarketMuse) to optimize global campaigns.
- Familiarity with generative AI SEO applications, including ChatGPT-5 and Zapier integrations, for workflow automation and scalable visibility.
- Industry experience in BPO, outsourcing, or staffing preferred.
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