Senior Product Manager (Loyalty and Perks)

As the Product Manager for Next Gen Loyalty and Perks, you will play a pivotal role in driving customer engagement and retention through strategic product development. You will own the end-to-end product experience, from understanding customer needs and market trends to defining the product roadmap, overseeing development, and analyzing results. You will be a data-savvy storyteller, collaborating closely with cross-functional teams to ensure that Loyalty and Perks products delivers maximum value to both customers and the business.

What you will do:

In this role, you will primarily oversee the management of the Next Gen Loyalty and Perks Products, as well as the following key responsibilities:

• Develop and execute a compelling product vision and roadmap for Next Gen Loyalty and Perks Products, aligned with business objectives and customer needs.
• Design Omni-channel next gen loyalty & rewards product offering for various financial services Products.
• Conduct in-depth research and analysis to understand customer behavior, preferences, and evolving market trends.
• Define and manage the product requirements, features, and functionalities, ensuring a seamless and engaging user experience.
• Collaborate with data scientists and AI engineers to integrate advanced artificial intelligence algorithms into the loyalty and rewards platform.
• Leverage AI to personalize customer experiences, predict user behavior, and optimize reward offerings.
• Oversee the development process, including user testing, quality assurance, and launch.
• Monitor key performance indicators (KPIs) and analyze data to measure the success of the platform and identify areas for improvement.
• Stay up-to-date on industry best practices and emerging technologies to ensure the platform remains competitive and innovative.
• Communicate effectively with all stakeholders, including executives, marketing, and customer support teams.

What you need to succeed:

• Bachelor's degree in Business Management, Marketing Management, Computer Science/Engineering, or a related field.
• 6+ years of experience in product management, preferably with a focus on Loyalty an Rewards programs or other customer engagement initiatives.
• Proven track record of successfully launching and iterating on Loyalty and Rewards product offering for financial services products.
• Strong understanding of customer behavior, data analysis, and market research methodologies.
• Ability to prioritize tasks, work independently, and meet deadlines in a fast-paced environment.
• Passion for building products that create value for both customers and the business.
• Strategic and logical thinker, with effective planning, analytical and problem-solving abilities.