Senior Brand & Content Strategist

Introduction

At IBM, we believe that technology shapes the world, and we position ourselves at the forefront of groundbreaking change – improving businesses, society, and the human condition. As the leader in Hybrid Cloud and AI, we partner with business and technology leaders to help create the future, together.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media and even other IBMers. As part of our Brand & Content Strategy team, you'll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply your own passion and expertise to engage our audiences and position IBM's products and services in a fast pace and highly competitive market.

When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping transform governments and businesses with cutting edge technologies. So, join us and experience a place where you can co-create the future. A place where teamwork and bold ideas are valued. A place where you can bring innovation to life.

Your Role And Responsibilities

IBM’s purpose is to be the catalyst that makes the world work better. As a Senior Brand & Content Strategist, you will play a vital role in bringing that purpose to life for our clients and partners in helping to better understand them so we can better position how what we do and how we can help them solve their biggest challenges.

The world doesn’t need more brands or content; it needs distinctive brands and more engaging content. At IBM, we create stories and experiences that matter to our audiences, move them to act, and cut through the noise in the market. We believe that thoughtful, provocative content is one of the best ways to build relationships at scale with narratives that are creatively told, uniquely delivered, and more than anything, useful to our audiences.

IBM is seeking a strategic, creative, and data-driven Senior Brand & Content Strategy Lead to drive the development and execution of brand and content strategies across our global e-commerce platforms. This role will play a critical part in shaping how our technology solutions are discovered, understood, and adopted in the digital buying journey. The ideal candidate has deep experience in B2B or B2C technology marketing, a passion for storytelling, and a proven track record of delivering performance-oriented content strategies across e-commerce marketplaces and owned digital channels.

Key Responsibilities

• Lead the development of global brand and content strategies that drive awareness, engagement, and conversion across key e-commerce channels (e.g., AWS Marketplace, Microsoft Azure Marketplace, direct-to-customer portals, and other digital storefronts).
• Partner with global marketing, product, digital commerce, and sales teams to ensure consistent and compelling messaging that aligns with customer needs and buyer personas.
• Create a content architecture that supports the full funnel—thought leadership, solution awareness, product education, and transactional readiness—tailored to digital buyers.
• Define and enforce brand governance and messaging frameworks across all e-commerce assets, ensuring alignment with corporate brand guidelines.
• Develop scalable, reusable content templates and toolkits to support product listings, campaign landing pages, SEO, and performance marketing.
• Lead a content performance measurement framework—track KPIs such as conversion rates, bounce rates, engagement scores, and marketplace visibility.
• Champion continuous optimization through A/B testing, analytics, and customer feedback.
• Collaborate with regional teams to localize content and adapt strategies to meet cultural and language needs while maintaining global consistency.
  
  

Preferred Education

Bachelor's Degree

Required Technical And Professional Expertise

• Recognized expertise in marketing, brand and/or content strategy roles with progressive levels of seniority and responsibility.
• 8+ years of experience in brand strategy, content marketing, or digital marketing, preferably in a global technology or e-commerce environment.
• Strong understanding of e-commerce routes to market for technology or SaaS solutions.
• Proven ability to translate complex technology concepts into clear, compelling content for business and technical buyers.
• Experience working with or selling through hyperscaler marketplaces (e.g., AWS, Azure, Google Cloud) is highly desirable.
  
  

Preferred Technical And Professional Experience

• Strong critical thinking skills to identify and build consensus around a new course of action.
• Leadership of brand & content projects involving a variety of stakeholders and disciplines.
• Proven experience fostering trusted and influential relationships with internal and external partners to ensure application of insights to maximize brand and content engagement.
• Experience building relationships with executives and stakeholders, both internally and externally (executives, clients, agencies, business partners).
• Experience working in a partner or channel ecosystem.
• Background in enterprise technology or developer platforms.
• Global marketing experience and/or localization workflows.
• Proven track record of building messaging and content for channel/partner audiences.
• Experience working in a global team, ideally with responsibilities across multiple geographies.
• Growth mindset with an appetite to experiment and fail fast in the spirit of ongoing learning and improvement.
• A portfolio that demonstrates a depth and breadth of brand, messaging and/or content strategy and development.
• Personal eminence in Brand & Content strategy.