Retail Channel Planning Executive/Lead

BE PART OF A REVOLUTIONARY CHANGE!

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Sales and Marketing at PMI feels like building a new business – but with the accumulated expertise of a global brand behind you. Bring us your curiosity and capacity to engage people and you can be part of the digital, omni-channel team that’s driving our huge commercial transformation.

If you’re a forecaster and forward-thinker, you can make a huge impact, creating sales strategies across all markets. But, here, your innovation will do more than just improving sales. You’re not persuading someone to savings account or try a new drinks brand.

The Retail Channel Planning Executive/Lead will develop strategic planning for total retail, seamlessly integrating offline programs and innovative digital trade executions.

• Be part of the development, execution and monitoring of cycle-based trade programs and promotions (offline and online), ensuring alignment with business objectives and accurate monitoring of KPIs.
• Collaborate with stakeholders to prepare post-cycle analyses and integrate insights into future planning.
• Manage Third Party Resource, if necessary to be outsourced for the execution of Wholesale initiatives.
• Oversee the end-to-end deployment of Digital Trade Engagement (DTE) campaigns, programs (e.g. digital retail incentive) and promotions (e.g. unique pack code) in Appwards, including content strategy, asset development, and publishing.
• Utilize digital platforms' features and functionalities to enhance retailer engagement and brand visibility.
• Work closely with Brand, Digital, CE Activations, and Trade Deployment teams to ensure cohesive campaign execution.
• Monitor campaign KPIs and content performance, providing insights and recommendations for optimization. Utilize data analytics to assess ROI and make informed decisions for future initiatives.
• Ensure operational adherence to budget by monitoring and reporting on actuals and to-spend. Allocate resources efficiently to maximize the impact of trade programs and digital campaigns.
  
  

What We’re Looking For

• Strategic Planning & Analytical Thinking - Ability to develop data-driven strategies and analyze performance metrics to inform decision-making.
• Analytics and Data - Strong proficiency in data platforms and analytics tools (e.g. PowerBI, Snowflake) and Microsoft Excel
• Digital Marketing Expertise - Proficiency in Digital Marketing platforms and content management systems (e.g. Salesforce)
• Project management Skills - Strong organizational Skills to manage multiple initiatives simultaneously, ensuring timely and within-budget execution.
• Cross-Functional Collaboration - Experience in working with diverse teams across functions to achieve common goals and drive business results.
• Communication & Presentation Skills - Effective verbal and written Communication Skills to articulate strategies, present findings, and influence stakeholders.
  
  

What We Offer

Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering our promise to society: to deliver a smoke-free future
  
  

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