PRODUCT MANAGER/SEGMENT HEAD (PEDIATRICA)
Unilab, Inc.
Date: 2 days ago
City: Mandaluyong City
Contract type: Full time

It is the spirit of Bayanihan that drives us to continue our legacy of excellence and commitment to care. As an organization, we achieve our successes through good, honest, and persevering hard work - TOGETHER. It is in this way in which our company was built; we progressed as the country's leading Pharmaceutical company, not by sheer luck, but by pure perseverance, integrity, and brotherhood. Grow with us, and be a part of the Bayanihan spirit.
Role Overview
PRODUCT LIFE CYCLE MANAGEMENT
Role Overview
PRODUCT LIFE CYCLE MANAGEMENT
- Leads the product life cycle management and applies in-depth understanding of relevant market, touchpoints, business and customer dynamics (through the use of various data, researches and insighting tools) in the creation of go-to-market plans.
- Champions proactive response to changes brought about by new challenges and opportunities (e.g. competition, consumer needs).
- Drives commercialization of new solutions for the core business, including post-launch reviews.
- Leads the development of brand vision, short / long-term growth strategies, and architecture.
- Translates strategic priorities from the Brand Plan into operational reality by driving end-to-end management of marketing campaigns and programs from ideation to execution, including oversight of executions handled by direct report.
- Drives responsible experimentation and develops in others the passion for innovation by constantly encouraging the generation and testing of new ideas.
- Builds relationship with relevant stakeholders and effectively communicates the marketing plan/campaign that will lead to the desired results. Drives synthesis of key learnings and recommends way forward for program replicability and sustainability.
- Leads discussions with brand team and internal partners for effective business planning.
- Drives end-to-end business planning and management for the product handled (marketing, demand/supply chain, financials).
- Oversees the management of resources and reviews financial impact of brand plans. Optimizes the marketing mix in promoting the assigned brand.
- Leads the identification and go after opportunities to deliver cost efficiencies / business results and optimizes brand profitability.
- Encourages individual contributions, drives delivery of excellent business results, and assumes command responsibility for the direct report's actions and development.
- Regularly assesses employee performance and ensures career development.
- Facilitates regular feedback with direct report to ensure proper coaching and alignment.
- Graduate of BS Management, BS Business Administration, BS Economics or any Management / Marketing Course
- With at least 3-6 years of experience in marketing or related field such as sales
- Has good verbal, written communication and interpersonal skills; creation of presentations. Flexibility and adaptable to any working environment
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