Product Manager

ROLE OVERVIEW

BRAND EQUITY MANAGEMENT (Product Life Cycle, Brand Architecture and Growth Strategy)

• Manages product lifecycle and identifies relevant market, touchpoints, business and customer dynamics (through the use of various data, researches and insighting tools) in the creation of go-to-market plans.
• Develops brand vision, short / long-term growth strategies and architecture, and identifies new ideas, areas for improvement, or alternative solutions.
• Ensures sustainable business growth and strengthening of brand equity over time.
• Manages commercialization of new solutions for the core business, including post-launch reviews if necessary

TOTAL MARKETING CAMPAIGN DEVELOPOMENTN & EXECUTION

• Executes strategic priorities into operational reality by implementing end-to-end management of marketing campaigns and programs from ideation to execution.
• Ideates new concepts / ideas and drives them to completion through responsible experimentation.
• Aligns and collaborates with relevant stakeholders to progress plans and achieves desired results. Synthesizes key learnings and determines way forward for program replicability and sustainability.
• Executes end-to-end business planning and management for the assigned product (such as marketing, demand/supply chain, financials).

BUSINESS STEWARDSHIP and FINANCIAL MANAGEMENT

• Effectively manages resources and evaluates financial impact of brand plans.
• Continuously identifies and pursues opportunities to deliver cost efficiencies / business results and optimizes brand profitability.

PEOPLE MANAGEMENT

• Responsible for the growth and performance of a direct report; providing regular assessment to ensure career development

REQUIRED QUALIFICATIONS

• Attained bachelor’s degree in any business or marketing-related course
• With 5 to 7 years of solid brand management or marketing experience, preferably in pharmaceuticals, FMCG, telco, fintech, or e-commerce. The majority of the total experience must be in brand management or marketing
• Must be entrepreneurial and agile go-getters, achievers who have the curiosity, aptitude, persistence, and resilience to solve consumer and business problems
• Has good analytical skills which can filter, prioritize and analyze information in complicated and/or new situations
• With strong proficiency and command of Digital Marketing including eCommerce; able to deliver excellent consumer engagement and business results through the evolving digital platforms.
• Must be agile and comfortable with experimentation & evaluating risks, able to pivot when needed and eager to create value in the soonest possible time
• With excellent leadership of cross-functional teams, able to manage complex projects, rally and influence key stakeholders. Good communication / persuasion skills