Product Management Lead (Product Adoption)

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

We are seeking a strategic and customer-obsessed Product Management Lead (Product Adoption Manager) who will play a critical role in ensuring customers successfully embrace and engage with new digital and service experiences. The ideal candidate has a strong background in customer lifecycle strategy, behavioral marketing, product onboarding, or digital transformation—with a passion for driving measurable change in customer behavior and experience quality. Experience in Market Research, Data Analysis and Marketing is an advantage.

This role is responsible for designing and executing adoption strategies that increase awareness, promote usage, and guide customers through seamless transitions to new features, processes, or platforms. Success in this position will be measured by increased adoption rates, reduced time-to-value, customer satisfaction, and reduced support friction, ultimately accelerating digital transformation goals and enhancing customer retention.

Duties And Responsibilities

• Drive Customer Adoption of New Experiences – Develop and implement targeted strategies to increase awareness, engagement, and utilization of new customer experiences.
• Customer Education & Awareness Campaigns – Lead initiatives that inform customers about new experiences, ensuring they understand the benefits and how to use them effectively.
• Onboarding & Transition Planning – Design structured onboarding programs that help customers seamlessly adapt to new features, products, or service enhancements.
• Monitor Adoption Metrics & Customer Behavior – Work with internal teams to ensure a consistent and customer-friendly adoption experience across all touchpoints.
• Customer Feedback & Continuous Optimization – Gather insights from customer interactions to refine adoption strategies and improve user experience.
• Enable Self-Service & Proactive Support – Develop digital-first initiatives, FAQs, and tutorial content to help customers transition with minimal need for assisted support
  
  
  

Experience Required

1 . Customer Adoption Strategy & Execution

• Develop and implement targeted strategies to increase awareness, engagement, and utilization of new experiences.
• Design structured programs that support smooth customer transitions to new features or services.
• Customer Education & Experience Enablement
• Lead education campaigns to help customers understand the value of new experiences and how to use them effectively.
• Partner with marketing and support teams to ensure consistent messaging and guidance across all customer touchpoints.
• Performance Monitoring & Optimization
• Monitor adoption KPIs and track customer behavior to identify drop-offs or friction points in the journey.
• Gather feedback and continuously optimize adoption strategies based on customer insights and performance data.
  
  
  

KPIs

• Adoption Rates
• Net Promoter Scores / Customer Satisfaction Scores
• Support Inquiry Reduction for New Experiences
• Customer Awareness & Engagement Metrics
  
  
  

Top Deliverables

• Customer Adoption & Engagement Strategy – A structured plan to drive awareness, ease of transition, and long-term adoption of new experiences.
• Customer Communication & Onboarding Campaigns – Messaging, tutorials, FAQs, and interactive guides to support customer understanding and engagement.
• Adoption Analytics & Performance Reports – Regular tracking of customer usage, drop-off points, and engagement trends.
  
  
  

Equal Opportunity Employer

Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.