PR and Events Manager

About the role

We are looking for an energetic and results-oriented PR & Event Manager to spearhead our public relations efforts and oversee brand events. In this role, you will be responsible for managing media relations, crafting compelling press releases, organizing media test drives, and coordinating model lent-outs. You will also play a key role in planning and executing brand events, including model launches, motor shows, and car club activities. Additionally, you will manage the marketing budget to ensure cost-effective execution and work closely with cross-functional teams to maximize brand visibility and awareness.

What you'll be doing

Media Relations Management:

• Build and sustain strong relationships with key media contacts.
• Develop and implement media outreach strategies to secure press coverage.
• Organize media test drives and manage model lent-out logistics.

Public Relations:

• Write and distribute press releases to appropriate media outlets.
• Track and report on media coverage, analyzing PR performance.
• Represent the brand in media interactions, including TV appearances and interviews.

Event Management:

• Plan and oversee brand events such as model launches, motor shows, and car club activities.
• Collaborate with vendors, venues, and internal teams to ensure flawless event execution.
• Manage event budgets, ensuring cost-effective resource allocation.

Budget Management:

• Create and oversee the PR and events budget.
• Monitor expenditures to ensure they align with budgetary constraints and provide regular financial updates.
• Identify and implement cost-saving strategies without sacrificing quality.

Cross-Department Collaboration:

• Partner with brand marketing and dealer marketing teams to ensure alignment of PR and event strategies.
• Collaborate on integrated marketing campaigns to maximize brand exposure.
• Provide PR and event-related support to other departments as needed.

Brand Representation:

• Represent the brand at various events and functions, maintaining a professional and consistent image.
• Engage with stakeholders to strengthen brand visibility and enhance its reputation.

What we're looking for

• Minimum 5 years of experience in PR and events management, preferably within the automotive or luxury consumer goods industry
• Proven track record in developing and executing successful PR campaigns that drive brand visibility and positive media coverage
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and liaise effectively with media and industry influencers
• Strong project management and organizational skills, with the ability to multitask and deliver high-quality work under tight deadlines
• Creative and strategic mindset, with a passion for developing innovative ideas that captivate target audiences
• Proficient in using PR and event management software and tools
• Bachelor's degree in marketing, Communications, Public Relations, or a related field

What we offer

At Geely Motor Philippines Corporation, we are committed to providing our employees with a rewarding and fulfilling work experience. You will have the opportunity to work with a talented and passionate team, contribute to the growth of an exciting global automotive brand, and enjoy a range of benefits including a competitive salary, performance-based bonuses, comprehensive health insurance, and opportunities for professional development.

If you're ready to take your PR and events career to the next level, we encourage you to apply now.