Performance Marketing Specialist

Curated is on a mission to help people find exactly what they're looking for

Whether it's your first snowboard, a brand new baby stroller, or a much needed upgrade to your coffee machine – shopping is hard when the stakes are high. We make it easy by connecting customers with Real Experts who can answer their needs faster.

Curated is the home of America's biggest community of Real Experts

Real Experts aren't sales assistants. They're people living ordinary lives, who also happen to be obsessively passionate about something. They have real, on-the-ground, lived experience — they're not proficient in tennis, they're fluent in it.

Making high-stakes purchases easier is only the beginning

Our Real Experts connect with customers in ways that would be unimaginable in any other retail context. They work hard to understand your needs, trade stories, help make plans, and keep in touch.

It's why customers are obsessed with Curated – and why our Real Experts have a 4.96 average star rating over 85,000+ reviews.

FLIP is seeking a highly skilled and results-driven Performance Marketing Specialist to join our team in the Philippines. The ideal candidate will play a crucial role in managing our digital advertising campaigns, with a focus on Facebook Ads Manager and TikTok Ads.

Responsibilities:

Campaign Management:

• Launch and manage advertising campaigns across Facebook Ads Manager and TikTok Ads platforms
• Oversee all creative assets for campaigns on both platforms
• Optimize campaign performance to achieve key performance indicators (KPIs) and return on ad spend (ROAS) goals
• Monitor and analyze campaign metrics, making data-driven decisions to improve performance
• Stay updated on platform changes and best practices for Facebook and TikTok advertising
  

Creative Asset Management:

• Collaborate with the creative team to ensure all ad creatives align with brand guidelines and campaign objectives
• Manage the creative asset library, ensuring all assets are properly organized and easily accessible
• Provide feedback on creative performance to inform future asset development
  

Reporting and Analysis:

• Create regular performance reports for stakeholders, highlighting key metrics and insights
• Conduct A/B testing to optimize ad performance and identify winning strategies
• Analyze competitor activities and industry trends to inform campaign strategies
  

Communication:

• Maintain excellent communication with team members and stakeholders across different time zones
• Provide clear and concise updates on campaign performance and strategy recommendations
• Collaborate effectively with cross-functional teams
  

Qualifications:

• Bachelor's degree in Marketing, Business, or related field
• Minimum of 3 years of experience in digital marketing, with a focus on paid social media advertising
• Proven experience managing successful campaigns on Facebook Ads Manager and TikTok Ads
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent communication skills in English, both written and verbal
• Ability to work independently and manage multiple projects in a fast-paced environment
• Strong attention to detail and organizational skills
  
  

Required Skills:

• Advanced proficiency in Facebook Ads Manager and TikTok Ads platforms
• Experience with other digital marketing tools and analytics platforms (e.g., Google Analytics, Hootsuite)
• Knowledge of e-commerce marketing strategies and best practices
• Familiarity with graphic design tools (e.g., Adobe Creative Suite, Canva) is a plus
• Understanding of social media trends and consumer behavior
  
  

While these qualifications are typical of a strong candidate, they are not exhaustive and not required unless noted. We take a holistic approach to hiring and would love to connect if this sounds interesting to you!

About Curated

Curated was founded in 2017 to humanize online shopping. Backed by Forerunner, Greylock, and CapitalG, we've built a collaborative shopping experience brought to life by passionate experts. Every shopper on Curated gets one-on-one personalized advice to find the perfect product, so they can enjoy more of what they love.

Through our expert community, Curated has created a new type of knowledge economy that enables people to earn meaningful income by sharing their expertise, from anywhere.

Curated is an equal opportunity employer. We encourage candidates of all backgrounds to apply, as we strive to build a marketplace that serves every demographic with the highest level of quality and respect.