Paid Social Specialist - 21936146313

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Exclusive for LATAM candidates

Position: Paid Social Specialist

Working Hours: Monday-Friday 9:00am-5:00pm EST

Type of contract: Independent Contractor

Salary Range: $1,500 - $ 2,500 USD/monthly

Location: Latin America

Scope Of The Role

As a Paid Social Specialist you'll be responsible for driving lead generation through Meta platforms, specifically Facebook and Instagram, for contractors in the home improvement industry across Canada & the US.

Key Responsibilities

• Your role will involve developing, executing, and managing paid social media campaigns on Facebook and Instagram to generate leads, increase engagement, and drive conversions for our clients.
• In addition to designing and testing ad creatives—including copy, images, and videos—tailored to the nuances of Facebook and Instagram, you will monitor and analyze campaign performance data to provide actionable insights that optimize for higher ROI and lower cost-per-acquisition (CPA).
• Collaboration will be crucial as you work closely with our creative and content teams to ensure that ads align with overall marketing strategies and brand messaging. You'll also manage budgets, bids, and pacing across Facebook and Instagram to meet and exceed client goals.
• Staying up-to-date with platform updates, industry trends, and best practices for Facebook and Instagram advertising will be essential in keeping campaigns competitive and effective. You will provide regular reports and updates to clients, detailing campaign performance, platform-specific insights, and recommendations for future strategies.
• Your role will also include troubleshooting and resolving issues related to campaign performance, delivery, and audience targeting, as well as conducting A/B testing and other experiments to refine targeting, messaging, and creative strategies specifically for Facebook and Instagram.
• This role is ideal for someone with deep expertise in Meta Ads, a strong analytical mindset, and a creative approach to driving measurable business results through social media.
  
  

Required Skills And Qualifications

• 2-3 years of experience managing paid social media campaigns on Facebook, and Instagram with a proven track record of success.
• Strong understanding of the unique advertising tools and features of Meta’s Ads Manager
• A firm understanding of Google Ads, Google Tag Manager, Zapier, Instapage, and GoHighLevel is required.
• Proficiency in analyzing campaign data and using metrics to guide decision-making and improve performance.
• Experience with various bidding strategies, ad formats, and audience targeting options.
• Ability to write compelling ad copy and collaborate with design teams to create engaging visuals tailored to each platform.
• Excellent communication skills, both written and verbal, with the ability to present data-driven insights to clients and stakeholders.
• Strong organizational skills and the ability to manage multiple campaigns and clients simultaneously across various social platforms.
• Ability to discuss results with clients and team members through verbal, video chat, and written communications.
• Familiarity with A/B testing and other optimization techniques to enhance performance across different paid social channels.
• Experience working in a digital marketing agency with a focus on paid social media is highly desirable.
• Certification in Facebook Blueprint, LinkedIn Marketing Labs, or similar is a plus.
• Experience working on other social platforms like LinkedIn, TikTok, Glassdoor, and Pinterest is a plus.
• The ability to create video ads using programs like CapCut, Premiere Pro, or other editing software is a plus.
• A good understanding of using AI Tools Like ChatGPT, OpusClip, and other AI tools at your disposal is a plus.