Online Marketing - Digital Performance Specialist
Shopee
Date: 2 days ago
City: Manila
Contract type: Full time
Job Description
- Assist in the development and execution of digital marketing strategies to drive brand awareness, and generate traffic to the platform.
- Collaborate with the internal teams for technical support on brand partnership campaigns.
- Be the person-in-charge of all technical issues on ad platforms and work with the Regional team to troubleshoot.
- Oversee campaign delivery and formulate strategies and recommendations for brands.
- Create the media schedule and spending allocation for the different campaign objectives.
- Analyze and translate marketing data into reports, with actionable recommendations.
- Maintain performance trackers, analyze data, and produce meaningful insights.
- Bachelor’s degree in Advertising, Marketing or a related field.
- 4-5 years of relevant working experience in digital marketing (media planning, ads implementation, campaign execution and analysis on digital channels) and performance marketing.
- Experience and knowledge with Meta Ads Manager, Google AdWords, and digital platforms.
- Advanced Excel skills, experience with analyzing datasets and delivering actionable insights.
- Self-starter and a team-player who enjoys a fast-paced environment
- Ability to work under pressure
- Excellent communication and presentation skills
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