Online Marketing Associate - SEO

Who We Are.

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost, HostGator, and Bluehost sub brands. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.

What you’ll do & how you’ll make your mark.

Summary of Job: The SEO Fulfillment Team utilizes SEO best practices to develop an SEO strategy for the client and fully own and implement the SEO strategy. The Specialist, SEO I will be accountable for SEO tasks assigned and will utilize their SEO knowledge to perform SEO tasks in line with the client’s SEO strategy. The Specialist, SEO I is responsible for crafting tasks in accordance with SEO best practices, the client’s strategy, quality guidelines, and applicable task due dates.

• Using keyword research tools to research and select appropriate keyword phrases for the account that are relevant to the customer’s business, customer’s audience, industry, location(s) being targeted, and have an acceptable amount of search volume/competition volume.
• Execute Search Engine Optimization activities for the customer’s website; including:
• Technical SEO elements: Creating a sitemap, robots.txt file, and WWW Redirects
• On-Page SEO elements: Editing fields in line with SEO best practices, such title tags, meta description tags, image alt tags, website copy, and heading tags
• New SEO content: Brainstorming topics for new content/blog posts, working with internal partners to provision content, and adding content to the customer’s website and/or blog.
• Off-Page SEO elements: Working with our off-page SEO vendors to deploy a quality, effective off-page SEO strategy for the customer’s website
• Log in to customer websites via website builders, FTP, and/or the customer’s CMS to properly optimize the website, with some light website platform/coding knowledge needed.
• Regularly review customer performance for your SEO account portfolio, make adjustments to improve performance, and triage any accounts with lower than expected performance.
• Work within Web.com systems to document the SEO strategy, SEO tasks, and collaborate as needed with other team members working on the account.
• Align with and abide by team Product, Quality, Productivity, and Turnaround Time standards.
• Specialist, SEO I team members will continue to hone their SEO knowledge as they are assigned completed work, and will receive refreshers and ongoing training on SEO concepts.
• Specialist, SEO I team members are expected to take part in meetings to discuss customer performance and team updates.
  
  
  

Who you are & what you’ll need to succeed.

• Candidates with a Bachelor’s degree in Marketing, Communications, Advertising, Business or other related field preferred, but not required.
• Prior SEO or online marketing experience recommended, but not required.
• Some HTML/website platform experience recommended, but not required.
• Some experience in Google Analytics & Google Search Console recommended, but not required.
• Should demonstrate some experience in writing, such as through technical or creative writing
• Must demonstrate at least 1 year in professional role(s). Professional experience may include internships or roles not related to online marketing.
• Experience in working with a team and having proficient communication skills is recommended, but not required
• Experience in being self-motivated and having effective decision-making skills is recommended, but not required
• Experience in multi-tasking and being well-organized is recommended, but not required
• Must be proficient in MS Office Suite (Word, Excel, Power Point, etc)
  
  
  

Why you’ll love us.

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
• We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.
• We care about you. We are a family, and we care about you and your family’s physical and mental health by providing competitive HMO benefits – 175k MBL with one free dependent upon regularization! We also give out Punctuality Bonus, Generous Vacation policy, and much more!
• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold!
  
  
  

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.