Omnichannel Media Lead
HR TechX Corp.
Date: 2 weeks ago
City: Pasay
Contract type: Full time
Responsibilities:
- Develop an integrated retail media plan across key retailers
- Define the retail media investment framework balancing trade, shopper, and brand budgets
- Partner with brand teams to align retail media campaigns with national brand and digital plans.
- Lead omni-channel retail activation from in-store displays and sampling to digital shelf, search, and on-platform ads.
- Manage retail media networks (RMNs) both retailer-owned and third-party platforms.
- Ensure data-driven targeting and personalization using shopper and retailer insights.
- Collaborate with retailers marketing teams to co-create campaigns that maximize ROI and category share.
- Work with media and creative agencies to ensure brand consistency and campaign optimization.
- Define KPIs: ROAS, incremental sales lift, share of voice, and category performance.
- Lead post-campaign reviews with actionable insights and recommendations for improvement.
- Partner closely with Sales, Trade Marketing, and Digital teams to create seamless activation plans.
- Mentor junior team members and drive the organizations retail media capability building
- 8- 12 years of experience in shopper marketing, trade marketing, or media strategy within FMCG, retail, or eCommerce.
- Deep understanding of retail ecosystems (physical + digital) and Philippine retail landscape.
- Strong analytical skills with a track record of data-led decision-making.
- Excellent stakeholder management able to influence across marketing, sales, and retailer partners.
- Experience managing retail media budgets and agency/vendor relationships.
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Technical Projects Engineer C
Cebu Pacific Air,
Pasay
1 day ago
DepartmentTechnical ProjectsEmployee TypeProbationaryCebu Pacific ’s comm it ment to ensuring every Juan’s safety at all times will always be a top prior it y. Our Engin e ering & Fleet Management team leverage on their technical expertise and strong partnership w it h various business functions in upholding our comm it ment to our aircrafts’ airworthiness, safety, and reliabil it...
SEM (Search Engine Marketing) Specialist
MicroSourcing,
Pasay
1 week ago
Discover your 100% YOU with MicroSourcing!Position: SEM (Search Engine Marketing) SpecialistLocation: Metro ManilaWork setup & shift: Remote | Night shiftWhy join MicroSourcing?You'll HaveCompetitive Rewards: Enjoy above-market compensation, healthcare coverage on day one (for you and one or more dependents), paid time-off with cash conversion, group life insurance, and performance bonuses.A Collaborative Spirit: Contribute to a positive and engaging work environment...
Structural Drafter
MicroSourcing,
Pasay
2 weeks ago
Position: Structural DrafterLocation: Mall of Asia, Pasay CityWork setup & shift: Hybrid / Day ShiftTerm: 5 Months, Fixed-term with Possibility of RegularizationWhy join MicroSourcing?You'll HaveCompetitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonusesA Collaborative Spirit: Contribute to a positive and engaging work environment...